Shopify articles - Page 70

Detailed customer cohort information for Shopify stores

Repeat Customer Insights now has details for each customer Cohort. Previously it would report on all of your cohorts across one dimension of metrics (number of customers, revenue, or AOV). While this is great for finding time-based trends like seasonality or responses to campaigns, it wasn't great for see how...

But will you do it?

But will you do it? That's a question a lot of people miss when they go looking for marketing ideas. Yes advertising can work, but will you do it? Yes social media marketing can work, but will you do it? Yes an advertising based content marketing system that uses retargeting...

Snacking your way to a better converting Shopify store

I've been wanting to snack on veggies more often so I ordered 25 pounds of carrots. (Sounds like the setup for a joke right?) The problem was that they still needed too much prep work to snack on them (washing, trimming, cutting, etc). Not hard, just enough friction to divert...

The art of changing a customer's behavior with triggers

This last week I received an email that my desktop backups weren't running. (Don't worry, this has nothing to do with my apps or servers. This is my personal desktop) When I was young I lost a lot of school work because of a computer crash and didn't have a...

Designing a data analysis to remove risk

I'm getting ready for Spring in the garden but starting too early risks losing some plants to sudden cold. Last week I found a set of data with Portland's high and low temperatures from 1938 to today in a simple format. So I loaded that data up, ran a simple...

How attention melts the snow

This weekend we finally had the last of the snow melt away. Even though we've had above freezing temperatures all week and a bit of sun, there were some areas that were still covered a week after the storms left. All due to angles. The snow fell downward but due...

An ACME catalog of customer segmenting options

There are an infinite number of ways to segment customers. Repeat Customer Insights includes a few of the more effective ones. Which methods you use will depend on your goals and to a lesser extent, your brand. Here's a few off the top of my head that cover: how recently...

Run a sale next week in your Shopify store

Every now and then it can be useful to run a sale. Especially during a slump. You'll get a quick infusion of cash, be able to clear out some inventory, and the activity can pull you out of your slump. They'll work for most brands, though some might want to...

Start conversations with your customers to find improvements

Portland just wrapped up a major snow and ice storm. Word is that it set some records for how crazy it ended up being. Yesterday I did a walk around to check for any damage as the ice was melting and happened to chat with a neighbor who I haven't...

Half your products sell less than the average

"Half your products sell less than the average" I saw a passage like this while reading a business book. It's a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are...

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