Last week I was out with another business owner when they asked me about segmenting their customers. She's heard from a bunch of consultants that segmenting her customers and email subscribers can help her growth. She wanted to know if that was true and how it worked, because no one...
One low-effort way to secure repeat orders is to add free trial samples to each order. Adding in a low-cost, single-use product that's slightly different than what your customer ordered can whet their appetite for the other product. For example, if I bought a tub of running nutrition (unflavored) then...
Last week I overhead my wife working on an accessibility audit with the help of a blind man using a screen-reader. He was trying to navigate a Shopify store to make a test purchase and it was eye-opening how confusing it was to use even the basic features of the...
This past week we've been doing some spring cleaning (yes, I know it's autumn now..) A big part of that is going through things we are using and giving them away. It takes much more effort to get rid of something than it did to buy it, but afterwards it...
This week I've been doing performance optimizations on Repeat Customer Insights reports. The reports load fast but collecting the data for the reports was getting slow. I had a lot of ideas to speed them up but long ago I learned there's an important first step: Measure the current performance...
Recently I planned out the next set of major features for Repeat Customer Insights that I'll be working on next. Most of them I already have the data for so, but one of them required going back to Shopify for more order data. Getting the data from Shopify is no...
Yesterday I was chatting with another business owner about growth. His business was growing online steadily but he wanted more growth. The problem was that he only had one solid customer acquisition channel and there weren't a lot of levers he could pull to control it (e.g. it would be...
When was the last time you had a conversation with a customer? Your customers are a rich source of content, marketing, and product ideas but many businesses try to isolate their customers like unwanted puppies. That doesn't mean you have to handle all of the customer service or sales. That...
A subscriber emailed me a segmenting question: I am writing to you as I'm looking for your advice. We sell to Businesses of all sizes and schools K-12 plus higher ed, and recently have started to embrace consumer. Our challenge is identifying traffic (and behavior) on our site that is...
When Shopify stores first start selling subscriptions, they default to once a month. Or they copy Amazon and offer a few monthly subscription offers. That's fine to start but there's a better way. You can use a metric called the Customer Purchase Latency to see how often customers actually are...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.