Shopify articles - Page 71

Half your products sell less than the average

"Half your products sell less than the average" I saw a passage like this while reading a business book. It's a simple statement with simple math behind it but it should make you stop and think. If half your products are selling below average, are they worth promoting? There are...

Create timely marketing campaigns ahead of time

Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely,...

How extra shipping communication saved my day and seven trees

Our first tree order was delivered on Wednesday and the second is due later today. Since they are live plants and from local-ish nurseries, they both shipped out with next-day delivery, one after the other. That meant I received the shipment confirmations and had to scramble to get the planting...

Cutting down problems to make room for growth

Yesterday I cut down two yew trees that were causing problems. They were too close to the house, blocked the view of the front door (confusing visitors), and the branches were starting to separate making them look like a 90's mohawk. I hate cutting down trees but since we have...

Be clear on why customers should come back to your Shopify store

Today's a short exercise for you. Take one minute and write down the top reason why customers come back to your store to buy again. Keep it short. Done? Now open your store's homepage and start a timer. How quickly can you find a mention of that reason on your...

1 Risk: how to protect your Shopify store from failed projects

Back when I would build custom software for ecommerce stores I would be tempted to use a lot of new technology that was constantly coming out. Some of it was innovative and let me build something not possible before. The problem was that often that new technology would fail or...

Use your off-season to invest in assets for the busy season

Come spring it's going to get busy around here as I get the garden ready again. To save time I started some seeds outside in the cold, rainy winter. Couple of weeks in and some have already sprouted, even during a freeze. This works for a few plants, especially native...

Using your customer behavior to improve unpaid traffic channels

Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That's all...

Post-holiday slump or post-holiday bump

With January closed out, it's time to look back and see how customers acquired during the holidays have been behaving. Have they reordered yet? Are they opening and clicking links in email? Basically, have they converted into a regular customer yet or are they still just a one-off holiday buyer?...

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