Yesterday I received an email newsletter from a Shopify app I signed up for years ago. It was a newspaper-like email with half a dozen half-articles. Not bad but they've never emailed me before so it was a bit confusing. What probably happened was they added me to their mailing...
One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer's behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That's great for benchmarking but oftentimes your...
I've been hinting at a new feature in the works for Repeat Customer Insights for awhile now. It's finally released... A major influence in customer behavior is how they were acquired. A customer who learned about you from a close friend is going to behave vastly different than one who...
Repeat Customer Insights will detect and make suggestions based on your store data. A recent addition was to detect higher customer purchase latencies. This means that if your customers are taking a long-time to reorder, the app will make note of where and when it's happening. What causes high customer...
One secret (not so secret) method to get repeat customers is to force them. Errr... I mean let your customers opt-in for receiving regular shipments of your fine products. Yeah that. Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders. The product type...
I was helping a customer who discovered their product reviews app was grouping reviews on the collections (against Google's policy), and he got me thinking... ...which is never a good thing on a Monday... For years Google's been fighting websites that abuse review structured data. Google wants to help customers...
I'm a member of a small community of Shopify consultants and app developers. This year, like every year around this time, conversations start up around about when people stop accepting new clients for the rest of the year. Some already have and are planning projects for 2020 right now. Just...
Halloween. The day many kids look forward to every year. Stay up late, try to scare people, beg for candy. Everything a kid wants, all wrapped up in one night. My kiddo is going as a princess this year, though she might take her viking sword and shield too. But...
One way to increase sales is to give each new customer a one-time offer. A discount is a typical option but it can be a bonus or free gift too. As long as it's something valuable. You could make the offer conditional too, in that it'll only apply on purchases...
Last week and into the weekend I've been planning out my 4th quarter. I had a solid set of app improvements planned out but I wanted to take a look at the rest of my business projects and see where to invest my attention and focus. Since most of my...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.