Shopify articles - Page 62

Detecting when processes are getting too stressed

I started saving garden seeds this year. As part of the process I'm doing germination tests on them to make sure they're viable and likely to grow. The tests involve keeping them wet and checking on them every few days while recording their progress. The details aren't important here. What...

New period comparison insights added to Repeat Customer Insights

Repeat Customer Insights has received updates to its data analysis and insights engine. Now the Store Analysis and Customer Purchase Latency reports will automatically compare the various metrics to how they performed in the past. You can select any year or quarter available in your account and the app will...

Improve your customers for the long haul

This year the garden has been yielding so-so. Some plants are crazy productive (tomato, kale) while others failed (spinach) or grew slowly (lettuce, potato). It makes sense though. This is the first year for most of it and the second year for the rest, so the soil and ecosystem as...

Which customer segments should get your 80/20 attention

Jed was asking about which segments in Repeat Customer Insights to focus their effort on 80/20 style. If it was my store and I could only focus on 20% of customers, I would pick the Loyal and VIP (RF) segments. They are the most loyal customers and would be most...

Are you throwing away buyers because of a missed setting?

I learned last week that a few email marketing systems will automatically unsubscribe your customers if they place an order in Shopify and don't check the Accept Marketing checkbox in checkout. It's commonly listed in checkout as "Keep me up to date on news and offers" or "Email me with...

Spend more on retaining your existing customers

Many stores spend a lot of resources on customer acquisition. How much does it cost on average? What about an online store customer vs POS vs Facebook? Does it increase over time or stay within a band of costs? But acquisition costs are only part of the picture. You'll want...

Learning something new as a way to boost your Shopify store's ROI

This week I finished saving seeds from my first batch of tomatoes. We've had a bunch of the fruits and love the taste and how productive the plants have been. All qualities I look for in a tomato. The seeds came from tomatoes that were overripe, had soft spots, or...

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