No one enjoys clicking a dozen times to find what they are looking for. That's why Google's algorithm takes a page's click depth into account. Click depth is how many clicks deep a page is from your homepage. Say you have a product page. A click depth of 1 means...
Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify's built-in SEO features. Years ago Shopify's built-in SEO features were weak and themes didn't do a great job either. That period had Shopify...
Last week I caught the cold. It started over the weekend, continued through the week, and finally started wrapping up the next weekend. It's safe to say that I didn't make major progress towards my 2020 goals for Repeat Customer Insights or JSON-LD for SEO. But I still made some...
Now that April is finally here, it's time to start your holiday SEO. Yes, I said April... SEO takes so long to see results that if you want to see improvements for the 2019 holiday season, you need to start working on it now. Or last year. Or back in...
We volunteered to bring cupcakes for my daughter's Valentines day party. But we picked them up last weekend so there's been 36 yummy cupcakes staring me down all week. Needless to say, it's been a rough week to keep my love of cupcakes at bay. I just want to express...
Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please... But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is...
Yesterday I saw a chilling sight. While passing a restaurant that closed recently, there was a dumpster outside full of paperwork from the restaurant. Payroll paperwork. Dozens of boxes worth dating back to the '80s. Just sitting out on a busy street in a dumpster in plain sight of everyone....
I struggled with my running all last year. Various excuses kept me from doing it regularly. I went back to the basic habit building that worked well for me and committed to running for 10 minutes everyday. It's so little that it's easier to do it than to worry about...
A JSON-LD for SEO customer was planning their product organization last week and were questioning if they should use a product for each style or if they should group them and use variants. It all depends on how different they are and how much unique content each variant of a...
A JSON-LD for SEO customer shared a screenshot of a SEO app with me. Two options caught my eye: Does "Show random product rating between 4 and 5 stars" and "All products have 5 stars" sound like something you should enable? Probably not, unless you like fake reviews and spam....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.