With summer in full swing here, there's very few new plants I'm starting for the garden. Summer plants are already planted and there's not a lot of fall plants that can get started quite yet. Which means I have some empty space in the garden and in the seed starters....
You'll want to think about what kind of promotion you can run for the end of summer (winter in southern hemisphere). It's still several weeks away but if you start thinking now, you should have a few good ideas to pick from in July. Come up with a promotion idea...
One feature that regular customers use more than one-off customers is a wishlist. Your browsing shoppers might just use a tab or two to keep track of which products they want to buy. Most will end up leaving or buying in that session though. For your regular and repeat customers...
A Repeat Customer Insights customer was planning a campaign but struggled with poor open rates in the past and was looking for advice. We have these customers in an e-mail segment, but when we usually sent emails to this segment we have a very poor open rate Open rates are...
When we planted our apple trees, hazelnuts, and blueberries I spent a bit of time researching how to water them in the first couple of years. Though Portland gets a lot of rain, summers are usually dry so new trees need regular deep watering. Apple trees need the most at...
There are two ways you can look at marketing: as an activity you have to do everyday as a process you use to build an asset The first is more common and how new marketers look at it. It's just an activity they have to do like bookkeeping, packing, and...
I went for a walk yesterday and saw a bunch of tomato plants out in front yards (normal for Portland). Many plants were bigger than mine, one was twice as big, and a few already had fruit starting. At first I felt like I was behind but then I realized...
A Repeat Customer Insights customer was asking about using loyalty discounts and how that could impact customer behavior. Loyalty is mainly measured by the Frequency score in RFM with the Recency showing a bit of influence too. It makes sense, the more times a customer orders then more likely they...
Whenever you start marketing to customer segments you should use different UTM or other tracking codes to be able to track each campaign separately. Some systems like Repeat Customer Insights can work out their purchases without a tracking code but many systems cannot and could attribute those sales as new...
I've been ordering from a bunch of stores recently and one thing that keeps happening is missing shipping information. Some mention it right upfront, usually on the product page or on a dedicated shipping page. But others hide it until checkout, one was even on the very last step with...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.