It's best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you're tracking their performance and change or cut out tactics that under-perform. Customer...
A customer was asking about how the RFM scoring in Repeat Customer Insights works: How are your coming up with your recency, frequency, and monetary scores of 1-5? How RFM scores the three components All three of the RFM scores are based on five groups of 20% of your customer...
Yesterday I was looking at my support metrics and saw that 42% of my support conversations for JSON-LD for SEO were problems in another app's or the theme's structured data. While it's not the fault of my app, I do know enough about how structured data works that I'll still...
A JSON-LD for SEO customer emailed about blogging on Shopify: I have two Shopify sites [for international sales] (planning on getting more too). How would the Shopify Blog handle this - or best to choose one (say .com) and go from there? Unless there's a major difference in the types...
I've been noticing a lot more Shopify stores have invalid title and description tags. These are what Google uses for your search results and have a major factor in ranking, conversions, and customer trust building. But now I'm seeing multiple stores per week with duplicate title and description tags, often...
Someone was asking recently about heading tags with Shopify stores and how they work with SEO. Google doesn't care if you use h1 or h3 or h6s. They will consider the lowest ones on your page to be heading, next lower subheadings, and so on. Even if you use h5...
I've seen this come up a few times, especially in Shopify forums. It's not Google's responsibility to index your store. You need to have content that is good enough for Google to want to index it. They want to index everything but if you have no content, content copied from...
Kevin Hillstrom has written a short strategy-level retrospective on what the different business responses he's seen to the recent economic changes. "The Great Experiment" It's interesting in that it matches my own advice on the subject but with some additional perspectives. Using his wording, my own strategy is the "wait...
For years I've been wanting to add product analysis to Repeat Customer Insights. There are a lot of great behavioral data you can get from orders, but products have their own great data points especially around initial customer behavior (i.e. what causes the first purchase). I'm happy to announce that...
A JSON-LD for SEO customer asked: In your experience, do you think e-commerce SEO is a bit different than non e-commerce SEO? At the core, SEO for ecommerce is the same as any other website at least on the tactical level (the what you do). On a higher, strategy-level there...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.