In Repeat Customer Insights I code in some industry statistics to make it easier to compare your Shopify store to ecommerce as a whole. The percentage of customers buying again (Repeat Purchase Rate) is about 27% which means an average store will get 1 out of 4 customers to buy...
Today I received an email saying an order that was being delivered was cancelled and refunded with no option to get a replacement shipped out. The order was placed months ago. The product was in stock. The product even shipped and was halfway here. While talking with the store's customer...
Segmenting your customer base to improve your marketing is powerful but you can do it too early. Splitting a small group of people into even smaller groups can mess with the statistics too much and get you odd results. A good rule of thumb I use is to make sure...
I haven't reviewed the metrics from Black Friday in-depth yet but one that I did catch was how many orders come from mobile devices now. About 40%. It's similar to last year and even if it didn't grow, that's a significant portion. Enough that if you're ignoring or not regularly...
A Repeat Customer Insights customer was asking the Cohort Revenue report works. Here's a set of sample data. You can see each cohort in a row based on when a customer first ordered. Each row shows the total that cohort has spent along with how much they've spent over time,...
I was thinking about something the other day. Is it ever worth taking zero profit on an order for a repeat customer? For a new customer it's different (e.g. loss leader strategy). It's riskier as you don't know if they'll reorder or have customer service issues that end up costing...
Last week I finally got around to cleaning up my list of writing ideas. It's been a year since my last cleaning so I took this time to review all of my ideas, throw away old ones that aren't relevant, and group them into new categories. It took some time...
With the holiday season going full speed ahead, there's one thing you should do right away. Backup your theme. With the amount of chaos right now, I'm seeing many Shopify stores with coding mistakes and errors. Due to rushed work, lack of testing, or any of the other numerous reasons...
Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn't easy to remember (and a bit boring to be honest). We brainstormed a few names based on local animals and assigned them to beds. I used as many...
Based on the number of sale emails I've received over the past few days, many people are making a final push to end the year on a good note. While it felt overwhelming, I still received a few emails that have prompted me to place some orders. Some for things...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.