Shopify articles - Page 60

Discovering which products bring back the most repeat customers

Your products have a few purposes but two important ones are: contribute to your Shopify store's profit satisfy the customer so they come back and buy again later Satisfying the customer vs making the customer happy is a whole multiple-article discussion that we'll leave for now. Getting a customer to...

Most valuable 80/20 customer segments for your Shopify store

As a follow-up to my article about which segments to focus on, you can take a more precise approach. Each cell in Repeat Customer Insights' Customer Grids is about 4% of your customer base. (The grid isn't strictly 4% though due to how the algorithm works but it's good for...

The better way to find the popular pages in your Shopify store

Figuring out how online customers end up in your store is valuable. Find inexpensive sources that create the best customers and you'll be on your way to a sustainable marketing system. Normally stores will look at the Site Content in Google Analytics to find which pages receive the most traffic....

Pick two to succeed

October. The month of bags of candy, leaves changing color, and the rush to get everything done before the holiday sales season starts. If you're feeling stressed or overwhelmed, try this to reduce the pressure: Pick two projects or campaigns that you want to succeed. Focus your time on them....

Examples of common marketing assets

Here's a list of various marketing assets that you can build or might have already. Remember, a marketing asset is something that can be reused that will improve your store's marketing. These are clear marketing assets: Website with relevant content Educational article or story Email list that provides value to...

You have marketing assets you've forgotten all about

Continuing the conversation on marketing assets, sometimes you might miss ones that you already have because you think they aren't reusable. I've seen people set the bar so high that they'll only count things that will run forever without any further work. Those are passive marketing assets and are rare....

A simple definition of marketing assets

A marketing asset is anything that can stand the test of time and improve your store's marketing. The test of time means that they create on-going benefits for you after they are launched or that they can be re-used indefinitely. Emails you sent to customers meet that, but an email...

The temptation of the new marketing platform

This article from Seth Godin is a good reminder about marketing platforms. Creating assets for your customers on a consistent basis is one marketing activity that has and will always work. It's also a key component many businesses miss and end up struggling with traction. I've stopped counting the number...

See how your customer segments have changed with the Customer Grid History

There's been a suite of analyses I've wanted to add to Repeat Customer Insights since first reading them. I quietly launched the first back at the beginning of September but I've been watching its performance before officially announcing it. Eagle-eyed customers might have spotted it already. I'm calling it the...

Use the "forgot something" email to get a repeat order

A company I just ordered from sent me this email: Subject: Forget something? Reduced shipping from COMPANY Thank you for your recent order. In case you forgot an item, or something new has caught your eye, we want to offer you a coupon for reduced shipping on your next online...

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