While there are times to watch your expenses and conserve cash, there are a few areas where it makes sense to invest whatever you can. Those areas will be different from business to business but usually involve bottlenecks and constraints in your core value delivery. Your value delivery is the...
When it comes to marketing your Shopify store, you should have at least 4 assets in place: A stable free/low-cost traffic source. An additional traffic source that is under development to become profitable or scale. Simple email list that you contact all subscribers at least once per month. A series...
One quick way to plan out your marketing is to print out this year's calendar on a single sheet of page. Each day gets it's own tiny box. Then fill in the big events and sales you're going to have. Finally, count back to figure out when you should start...
Eventually we will be growing some fruit trees in our backyard. But since the soil hasn't been taken care of, if we planted a tree when we moved in it would have struggled and died. A few weeks ago we added a heavy mulch and started to grow some plants...
Have you ever looked at how often your new customers are coming back to buy again from your store? You'll probably recognize a few familiar names who keep coming back, but what about new customers? Are they placing a second order? 1 in 4 should be buying again if you're...
We just bought a bunch of Christmas lights in the middle of August. Odd right? Our old lights are pushing 13 years old so they are inefficient and breaking. We got our use out of them but they were already post-season closeout stock when we bought them. The new ones...
This weekend and into next week you should start considering what your Shopify store will do for the holiday season. You don't need to sit down and work through the weekend, but you should brainstorm some ideas and get your plans ready next week. Usually it's best to do something...
When you're marketing to your best customers, how do you decide who is the best? Is it based on how much they spend? Or how many times they've ordered? Or how long ago they last ordered? Each of those is a component of the RFM algorithm but it doesn't give...
A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases. In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period. All-time means they'll just need...
With the summer winding down, murmurs of the Black Friday / holiday season have started up. While you should definitely be preparing ahead of any busy season, when to actually scale up your marketing is different for each store. One easy way to ballpark when to start is to look...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.