Shopify Dispatch Issue #149 - Welcome campaigns

Welcome emails

This week I want to try something different. I found two newly published articles this week, both on different aspects of email marketing for your store.

First there's Shopify where they describe different types of drip email campaigns including the welcome email, post-purchase emails, event emails, and offer emails.

Next Jilt digs into how to create a welcome email campaign which goes into more depth on that specific type.

Shopify's is great to get an overview of email marketing for your Shopify store. Jilt's is a deeper dive for one campaign type.

My advice: Focus on your welcome campaigns for new subscribers (non-customers) and customers. Those two campaigns are where I've seen the more value from email marketing and the most influence on securing repeat purchases

Segment your customers to find the diamonds in the rough

Not all customers are equal but it can be difficult to dig through all of your Shopify data to find the best customers.

Repeat Customer Insights will automatically analyze your customers to find the best ones. With over 125 automatic segments, it gives your store the analytics power of the big box stores.

My articles this week

Types of Rich Results a Shopify store can win with JSON-LD for SEO

1-Click checkout in Shopify with dynamic checkout

37 days to Rich Snippets with JSON-LD for SEO

Bing now fully supports JSON-LD data for search enhancements

Where I'm focusing my SEO attention in 2018

Eric Davis

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