Shopify Dispatch Issue #150 - Shopify updates, Gap analysis

What's New at Shopify: August 2, 2018

Though targeted at Shopify partners, this article highlights some upcoming changes that could impact merchants. Specifically the retail package and Facebook checkout retirements, and the new Google Shopping channel.

How to perform a Gap Analysis on your eCommerce store (in 3 steps)

Bill Widmer illustrates how to do a gap analysis for your store as a way to find out where to improve it.

Segment your customers to find the diamonds in the rough

Not all customers are equal but it can be difficult to dig through all of your Shopify data to find the best customers.

Repeat Customer Insights will automatically analyze your customers to find the best ones. With over 125 automatic segments, it gives your store the analytics power of the big box stores.

My articles this week

Unite with other Shopify stores this summer

Segmenting your Average Order Value data in Shopify

Doing the wrong thing, twice as fast with automation

A complex system designed from scratch never works

Eric Davis

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.