It's March, and Those Christmas Buyers are Dormant
Kevin Hillstrom highlights an important post-holiday problem, right around now those new Christmas buyers are showing signs of defection. You've probably already lost the majority of them.
But you could change that by timing your acquisition and welcome campaigns differently for the next busy season.
3 SEO Lessons from Amazon for Ecommerce Product Pages
Jill Kocher Brown analyzed Amazon product pages for ideas on how to improve your own product page's SEO. All three of these can be applied to any Shopify store.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
Give your repeat customers your best offers
Do you know where your Shopify store sales actually come from?
Using time-to-revenue in your store to make short-term decisions easier
Your in case of emergency break glass plan
Eric Davis