Shopify Dispatch Issue #236 – Local delivery, PPC mistakes

It’s April 1st but I have been forbidden from telling dad jokes today. I do have a good one about cheese that everyone is dying to hear…

Quickstart Guide: How to Start Selling Online With Local Delivery

Shopify has created a guide to start selling online with local delivery. While focused at new stores, steps 6-7 and 10-11 show you can add Local Delivery to your existing store.

Just make sure to test it with one or two test orders first.

5 eCommerce PPC mistakes that are hurting your results and costing you money

John Funk shares common PPC problems in ecommerce. Depending on your audience and products, PPC could be a good deal right now if you’re able to keep it going over the next few months.

Spot odd purchasing behavior

Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.

My articles this week

Keep the working strategies and evolve the day-to-day tactics

When everyone else speeds up, slow down

Plan your endgame and next beginning

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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