Simple, clear, and accurate US sales tax setup
Shopify's updated their US sales tax to make it easier. Given the complexity of sales tax, this update could simplify things for a lot of stores.
The 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?
Adam Rogers wrote up the summary of a small user experience study where they asked 16 people to make purchases from various Shopify stores. The summary includes a checklist that'll make it easier to see what you can improve in your store.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
Have you ever watched a spider?
Using knowledge and experience to change a big problem into a little one
How ignoring the pain made things worse
Eric Davis