Shopify Email Is Now Available and Completely Free Until October 1, 2020
Shopify's new email marketing system was released early and is now free for all merchants until October.
From what I've heard it's missing a lot of features as it is still under active development, so it won't replace Convert Kit, Mailchimp, or Klaviyo quite yet. Though if you're not using email marketing it could be an easy way to get started building customer relationships.
Tips to Retain Online Customers after the Pandemic
Pamela Hazelton outlines several tips for customer retention through and beyond the pandemic. A lot boils down to keeping customer's trust which is as rocky as ever.
Spot odd purchasing behavior
Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.
My articles this week
How technical do I need to be to install and use Repeat Customer Insights?
The conveyor belt of improvements
When planning and prep-work is important
More Shopify stores starting to focus on SEO as the economy slows