Shopify Dispatch Issue #241 – POS update, Profit margins

All-New Shopify POS: Rebuilt for Today’s Retail Experience—and Free Until October 31, 2020

Shopify’s updated their POS app with curbside and local pickup options along with other new features.

On the apps side it sounds like they’ve made apps a bit easier to use so there might be some upcoming updates from 3rd party POS app developers.

Look Past Revenue: 6 Ways to Increase Your Profit Margins

At the end of the day it’s profit, not revenue, not orders, and not traffic that matters the most. Michael Keenan write about ways to optimize your profit margin over the long-term.

Spot odd purchasing behavior

Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.

My articles this week

How broken habits might be hurting your Shopify store’s sales

Using historic data to optimize your Shopify store’s marketing

Evaluating the early impacts a downturn has on your customer’s behavior

Take an inventory of what’s growing well around your Shopify store

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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