How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report
Shopify now includes your store's speed score in their reports. It, like the Google Pagespeed score it's based on, comes with a lot of caveats but can give you a rough idea of problem areas. Just don't rely on it alone and talk to a performance developer as you're working though optimizations.
(There's conflicting reports about who can access it. If you don't see a link to it in your Shopify Admin, you can try to access it directly at https://YOUR-MYSHOPIFY-SUBDOMAIN.myshopify.com/admin/reports/online_store_speed )
Welcome Program
Welcome Programs or New Customer Campaigns are so valuable to build loyal customers. Kevin Hillstrom writes about some of his Welcome Programs he developed in the past.
They don't have to be complicated either, you can start basic and build to them as you go. Like Kevin describes, it could be just a phone call or short email that you send after every first order.
Learn which products build the best customers
Find which products create the most valuable customers with the new report in Repeat Customer Insights. It goes beyond your best sellers by looking at the long-term purchasing behavior of your customers.
My articles this week
Finding your most loyal customers in Shopify
Small successes stack over-time
How to start sending more emails and getting more sales
When is your Shopify store sending too much email?
Eric Davis