Matt Maggiacomo writes about different pricing psychology options you can use with your products. Not all will work in every market but they are worth testing.
I see many vanilla collection pages in Shopify stores, many with zero unique content which means Google won’t value the page. Jill Kocher Brown created a list of 7 things for your category pages which could be applied to any Shopify store.
Find which products create the most valuable customers with the new report in Repeat Customer Insights. It goes beyond your best sellers by looking at the long-term purchasing behavior of your customers.