Shopify Dispatch Issue #262 - Shopify executive changes, Wholesale marketplace

Thriving on Change

Tobi, Shopify's founder, wrote that Craig Miller (Chief Product Officer) is leaving Shopify this Friday and other executives are moving around.

It feels a bit odd to have such a senior level executive leave on such short notice. Hopefully everything is okay with them.

Handshake: A New Way to Do Wholesale on Shopify

Shopify has released a new wholesale marketplace called Handshake. It includes the ability for you to both buy and sell on it which opens up opportunities for many stores.

I think it might also be an alternative for stores who have been wanting to setup a wholesale version of their store but the cost was too high.

Learn which products build the best customers

Find which products create the most valuable customers with the new report in Repeat Customer Insights. It goes beyond your best sellers by looking at the long-term purchasing behavior of your customers.

My articles this week

Seeding your New Customer Welcome campaign with relevant content

Planning at the right time for the strongest growth

Customer segmenting for new and smaller Shopify stores

Shopify security, checking who has access to your store

Eric Davis

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.