Shopify Dispatch Issue #261 – Subscription objections, New theme editor

How to make a subscription work for almost any business

John Bruce writes about common objections with subscriptions and how to solve them.

Redesign of Shopify theme editor built in React

It’s a bit of technical jargon but basically Shopify rebuilt how their theme editor works using a different technology. It should be faster and work better than before.

Learn which products build the best customers

Find which products create the most valuable customers with the new report in Repeat Customer Insights. It goes beyond your best sellers by looking at the long-term purchasing behavior of your customers.

My articles this week

What will you do to keep customers this week?

Using a checklist to make sure the important things get done for Black Friday

Don’t let weather events keep your customers out in the cold

How paying attention can prevent a complete loss

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify