I'm terrible at writing
Ilana Davis writes about how to come up with more content ideas for your store. Content is the key to many marketing channels (content marketing, email marketing, SEO, etc) so having a process to create it regularly is vital to your long-term success.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Make sure to test your changes
Shopify Apps holiday performance report
The last weekend before Black Friday