Shopify Dispatch Issue #271 - $5.1 Billion in sales, COVID-bump in 2022

Shopify Merchants Break Records with $5.1+ Billion in Worldwide Sales over Black Friday/Cyber Monday Weekend

Shopify's released some early data on how Black Friday and the whole Black Friday through Cyber Monday period performed so far.

We'll probably see some more in-depth analyses coming out over the next few weeks.

Does The COVID-Bump Help You In 2022?

Kevin Hillstrom writes about what to focus on in 2021 if you want to setup your store to succeed in 2022 post-COVID.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Throw your emails into the arena

Sell your best products with a quick promotion

Just right

Eric Davis

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Next: Shopify Dispatch Issue #272 - Black Friday and Cyber Monday 2020 analyses
Previous: Shopify Dispatch Issue #270 - Writing ideas
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.