Unpack the features of Dawn, Shopify's flexible, mobile-first theme
Nick Lepine announced the first release of the Dawn theme from Shopify.
While it is available and can be used by any store now, be careful as it's still very new. I see 220 open issues reported in its bug tracker right now.
Waiting for a later release would be prudent if your Shopify store is a going concern. If I had a store I'd wait until after the holiday rush to start testing it and the new Online Store 2.0 features with a release in springtime.
5 Key Analytics Reports That Can Help Improve Conversion Rates
Allie Decker describes how various reports in Shopify and Google Analytics can help conversion optimization. They can start a conversation and get ideas about what could be optimized.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Adapt your marketing to avoid your worst customers
Using order volume and total sales to spot growth problems
Detecting when processes are getting too stressed
New period comparison insights added to Repeat Customer Insights