Ecommerce Product Pages: How to Get Visitors to Take More Actions and Convert Into Customers
Allie Decker writes about what to look at when evaluating your product pages for conversions.
The Best Tools to Help You Improve Your Ecommerce Conversion Rates
Additionally Jessica Wynne Lockhart lists various tools to measure and test conversion behaviors.
It's definitely that time of the year to get your optimizations in. Optimizations can help holiday sales but also provide you with the traffic volume needed to finish any pending tests for next year.
Segment your customers to find the diamonds in the rough
Not all customers are equal but it can be difficult to dig through all of your Shopify data to find the best customers.
Repeat Customer Insights will automatically analyze your customers to find the best ones. With over 125 automatic segments, it gives your store the analytics power of the big box stores.
My articles this week
A simple definition of marketing assets
The temptation of the new marketing platform
See how your customer segments have changed with the Customer Grid History
Use the "forgot something" email to get a repeat order