Holy Ship! Shopify to Acquire Deliverr for $2.1B: Building the Future of Global Logistics for Independent Brands
Shopify acquired Deliverr and plans to merge them with Shopify’s own fulfillment network to improve delivery options for Shopify merchants.
There’s also a mention of Shop Promise, an upcoming feature which will allow merchants to offer two-day and next-day delivery to customers.
Introducing Shopify Audiences: the marketing tool independent merchants need now
Shopify has released their Shopify Audiences from early access. This tool allows Shopify Plus merchants to create audience segments for paid advertising channels (Facebook and Instagram at the moment, others later).
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.
My articles this week
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.