Shopify Dispatch Issue #346 - Shopify acquires Deliverr, Shopify Audiences

Holy Ship! Shopify to Acquire Deliverr for $2.1B: Building the Future of Global Logistics for Independent Brands

Shopify acquired Deliverr and plans to merge them with Shopify's own fulfillment network to improve delivery options for Shopify merchants.

There's also a mention of Shop Promise, an upcoming feature which will allow merchants to offer two-day and next-day delivery to customers.

Introducing Shopify Audiences: the marketing tool independent merchants need now

Shopify has released their Shopify Audiences from early access. This tool allows Shopify Plus merchants to create audience segments for paid advertising channels (Facebook and Instagram at the moment, others later).

Measure your customer loyalty

Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.

My articles this week

Getting analytics systems to match up

For more repeat customers, focus on decreasing Customer Purchase Latency

Average Lifetime Value and Average Order Value analyzed by the first products ordered

When your Shopify store's growth gets you down

Eric Davis

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