Issue #405 - June 28th, 2023
Shop Pay will be available to enterprise retailers not on Shopify
Shopify will be opening up Shop Pay for non-Shopify stores. While this won't matter for Shopify stores directly, it could mean more investment in features and improvements to Shop Pay.
Kevin Hillstrom has seven warning signs of future problems. It would be really good to find a way to monitor each of these every month.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.
My articles this week
Use the right analysis tools to optimize your repeat customer performance
Understanding how short periods change Average Customer Purchase Latency
Know your customers
Identifying more customer behaviors you might have missed