Issue #406 - July 5th, 2023
Turn discontinued products into opportunities with Linking Llama
Ilana Davis launches Linking Llama to help discontinued products convert buyers.
What a billion data points reveal about conversion and the future of commerce
Bobby Morrison writes about a report on checkout conversions commissioned by Shopify. They also re-iterate that Shop Pay will be available to non-Shopify stores later this year.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.
My articles this week
Email Subscriptions from Repeat Customer Insights
Discover silent wholesale customers using order analysis
The Cohort Analysis: finding profitable customer behavior
Email subscriptions for Store Analysis released