Issue #429 - December 13th, 2023
Showing site name in search results
Ilana Davis describes a new Google result update where the website now has control over the website name shown in the search results. It's a minor tweak but can help those who implement it.
Here come the late holiday shoppers – our survey reveals who they are
Shopify's survey shares details about December shoppers and how some will continue to buy up to the last minute.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.
My articles this week
Remind winter anniversary customers to buy
Send shipping deadline reminders this week
Recommend filler products to boost Average Order Values
Tiny Tip: check for checkout frustrations