Issue #428 - December 6th, 2023
Sold-out products should link to an alternative
Ilana Davis writes about how to link to alternative products on out-of-stock products.
What Is The Message?
Kevin Hillstrom shares a series of email subject lines one store sent them about their Black Friday sale.
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.
My articles this week
Riff on the best ideas
Promote your best products during the holiday season
Evaluate your November customer cohort to find repeat customers
How much value loyal customers add to your Shopify store