Issue #432 - January 3rd, 2024
$19.99 on Your Website, or $15.99 on Amazon? Same Product
Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Take note of how you think your holiday performed
Eric Davis