I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #71 - Rich snippets, Leaky funnels
The difficulty of getting Google to add Rich Snippets for your Shopify store With less and less space being provided to Google's organic search results, anything you can do to get more pixels on the page can help. Luckily for Shopify stores you can setup rich snippets and have your...
Shopify Dispatch Issue #70 - Build a bigger business, Evaluating repeat customer metrics
Introducing Shopify's Build a BIGGER Business Competition Shopify has just launched a version of their successful Build a Business competition but this time it's for existing merchants. It would be worthwhile to enter just to get access to the resources and community. Evaluating a store's repeat customer metrics with fast...
Shopify Dispatch Issue #69 - Sell on Amazon, Customer spending habits
Start Selling on Amazon With Shopify Shopify has added an integration with Amazon so now you can sell your products on Amazon, sync inventory, and fulfill orders all within Shopify. It takes a bit of work to setup but if Amazon is or is going to be a channel you're...
Shopify Dispatch Issue #68 - Customer predictions, Repeat buyer tactics
Special news: I just acquired a new Shopify app, JSON-LD for SEO. Predicting when your customer will buy again What if you could predict the future? With the right data you can, at least for your repeat customers. Customer purchase latency can give you an idea about which customers will...
Shopify Dispatch Issue #67 - Post-holiday sales, Backend page speed
Drive Sales After the Holiday Retail Rush The holiday season is over so now it's time to try to boost the slow first quarter sales. Jason Dent has four strategies you can start putting in place now, though to be honest they aren't quick fixes and will likely payoff later...
Shopify Dispatch Issue #66 - Predicting 2017, Shrinking AOV
Ditch the Crystal Ball: Where to Place Strategic Ecommerce Bets in 2017 With 2016 drawing to a close, it's time to think about what major changes you'll make for next year. My own experience leads me to bet on greater personalization backed by the quantity of customer data stores are...
Shopify Dispatch Issue #65 - Consumer electronics, Drip integration
Opportunities, Threats, and A Future Consumer Electronics Retailers Must Prepare For Shopify Plus has released another industry report, this one for consumer electronics. How to integrate Drip with Shopify to automate your marketing Combining Shopify with the marketing automation provided by Drip, you can build email campaigns that catch the...
Shopify Dispatch Issue #64 - Science of sales, Quick email marketing
The Science of Sales: How to Move More Merchandise with Discounts This article by Jessica Bianchi outlines how people behave to sales and discounts. You can use these strategies to create an offer that is both enticing for your customer and profitable for you. The Quick Guide to Holiday Email...
Shopify Dispatch Issue #63 - Shopify industry reports, Measure repeat customer revenue
Introducing Shopify Plus Industry Reports Shopify Plus is producing industry reports which describe upcoming trends and changes in different ecommerce industries. The first for Fashion and Apparel is out now. Measure how much of your Shopify store revenue originates from repeat customers Earning more revenue from your repeat customers is...
Shopify Dispatch Issue #62 - Facebook advertising, Why customers disappear
Facebook Ads for Ecommerce Entrepreneurs With its rich segmentation and huge userbase, Facebook advertising can be an important channel for your ecommerce store. Now Shopify has released a guide to Facebook Ads for Ecommerce Entrepreneurs which should make it even easier to get started. Why Customers Disappear After the First...