Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 40

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #66 - Predicting 2017, Shrinking AOV

Ditch the Crystal Ball: Where to Place Strategic Ecommerce Bets in 2017 With 2016 drawing to a close, it's time to think about what major changes you'll make for next year. My own experience leads me to bet on greater personalization backed by the quantity of customer data stores are...

Shopify Dispatch Issue #65 - Consumer electronics, Drip integration

Opportunities, Threats, and A Future Consumer Electronics Retailers Must Prepare For Shopify Plus has released another industry report, this one for consumer electronics. How to integrate Drip with Shopify to automate your marketing Combining Shopify with the marketing automation provided by Drip, you can build email campaigns that catch the...

Shopify Dispatch Issue #64 - Science of sales, Quick email marketing

The Science of Sales: How to Move More Merchandise with Discounts This article by Jessica Bianchi outlines how people behave to sales and discounts. You can use these strategies to create an offer that is both enticing for your customer and profitable for you. The Quick Guide to Holiday Email...

Shopify Dispatch Issue #63 - Shopify industry reports, Measure repeat customer revenue

Introducing Shopify Plus Industry Reports Shopify Plus is producing industry reports which describe upcoming trends and changes in different ecommerce industries. The first for Fashion and Apparel is out now. Measure how much of your Shopify store revenue originates from repeat customers Earning more revenue from your repeat customers is...

Shopify Dispatch Issue #62 - Facebook advertising, Why customers disappear

Facebook Ads for Ecommerce Entrepreneurs With its rich segmentation and huge userbase, Facebook advertising can be an important channel for your ecommerce store. Now Shopify has released a guide to Facebook Ads for Ecommerce Entrepreneurs which should make it even easier to get started. Why Customers Disappear After the First...

Shopify Dispatch Issue #60 - Grow your business, Content marketing

14 actionable tips for building a more profitable ecommerce business in 2017 It's never too early to start planning for major changes to your ecommerce store. SellBrite has put together a collection of ideas you can work on in 2017. Content marketing tips for ecommerce Content marketing works well for...

Shopify Dispatch Issue #59 - Ecommerce analytics guide, Metrics-based marketing

Ecommerce Analytics for Absolute Beginners: A New Guide from Shopify Shopify has just released a new guide that I'm really looking forward to reading and recommending to customers: Ecommerce Analytics for Absolute Beginners. Switching to a metrics-based approach to ecommerce marketing In a similar vein, I wrote about how to...

Shopify Dispatch Issue #58 - Theme sections, Loyalty programs

Introducing a New Way to Build Your Online Store Shopify released their "sections" feature for themes which are a way to design your store using drag-and-drop. While it won't replace premium themes yet, it can make coming up with a functional and simple theme easier. Customer Loyalty Programs: Why Retailers...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.