I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #37 - Shopify Retail blog, Starting customer retention process
Introducing the Shopify Retail Blog This week Shopify announced a new blog dedicated to retail stores. I'll be including articles from it in future editions. Starting your customer retention process In order for any process to work correctly it needs some kind of trigger or point that says "time to...
Shopify Dispatch Issue #36 - Repeat customers, Designing a loyalty program
How much additional revenue do repeat ecommerce customers contribute? 10%? 20% 40%? Everyone likes more repeat customers. In this article you can see how much revenue your repeat customers actually contribute. Design a loyalty program that will keep them coming back Loyalty programs are one tactic to increase your repeat...
Shopify Dispatch Issue #35 - Lifecycle emails, Customer retention
Lifecycle emails for Shopify stores Lifecycle emails are a powerful technique to map your customer relationship over time using email campaigns. This article from ShopStorm describes 5 different types of lifecycle emails a Shopify store can use as well as some apps to create them. Simple Shopify customer retention using...
Shopify Dispatch Issue #34 - Shopify Scripts, Customer loyalty
Getting Started with Shopify Scripts Even since Shopify Scripts were announced, I've been wanting to learn more about them. Gavin Ballard has a great introduction to Shopify Scripts and how he recently used them for a client. The Quick Guide to Boosting Customer Loyalty and Repeat Business I've been doing...
Shopify Dispatch Issue #33 - Loyalty programs, App marketing
How to Start a Loyalty Program for Your Online Store Creating a loyalty program for your store can incentive and increase the number of repeat purchases. In this guide by Alex, he outlines How to Start a Loyalty Program for Your Online Store. Marketing Your Shopify App: Networking and Partnerships...
Shopify Dispatch Issue #32 - Growth hacking, Custom platforms
17 Tactics for Ecommerce Growth Hacking Buzzwords aside, there are many marketing tactics you can take from this article and apply to your ecommerce business. Even one or two tactics might be more than enough for you. App Development Trends Favor Custom Ecommerce Platforms Armando Roggio highlights what a build-it-yourself...
Shopify Dispatch Issue #31 - Email marketing, CLTV
How to Grow an Ecommerce Business with Email Marketing Shopify has written a new free guide, "How to Grow an Ecommerce Business with Email Marketing". Email marketing is one thing that every business can do better with, and see a significant impact on revenue. 10x Your Revenue: Increasing Customer Lifetime...
Shopify Dispatch Issue #30 - Automation, Data intelligence
6 Principles for Small Business Automation A little bit of code can go a long way when it comes to automation but only if you understand what you're trying to accomplish. Armando Roggio writes about principles to remember when you're considering automation. Breaking into Data Intelligence: Making Sense of Your...
Shopify Dispatch Issue #29 - Facebook Messenger, Advanced content marketing
Shopify Introduces a Better Way to Communicate With Your Customers Using Facebook Messenger Shopify has just released a new channel which allows your customers to get Shopify notifications through Facebook Messenger. While I don't see this replacing email, it will be valuable to have another method of reaching customers and...
Shopify Dispatch Issue #28 - April 6th, 2016
How to Use Niche Marketing to Grow Your Business When you focus and cater to a specific niche of customers, you'll make a much larger impact than a more generic message. Marketing Your Shopify App: The App Listing Page For Shopify app developers with public apps in the App Store,...