I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #78 - Private flash sales, Simple rewards
Using Exclusive Flash Sales to Reengage Your Most Valuable Customers Flash sales aren't just to get a spike in sales. You can also use them to bring back your most important customers to your store and as a way to keep your list excited. Encouraging your best customers to buy...
Shopify Dispatch Issue #77 - Industry reports, Essential structured data
More Shopify Plus Industry Reports: Insight & Imagination for Tomorrow & Beyond Shopify has released more industry reports which now cover: fashion, consumer electronics, home goods, health and wellness, fitness and sports, beauty, toys, and baby care. The essential structured data for your Shopify store SEO Make sure your Shopify...
Shopify Dispatch Issue #76 - Retention strategy, Email timing
How to Overhaul Your Retention Strategy and Develop More Profitable Repeat Customers Herbert Lui writes about how to plan our your customer retention strategy by looking at what industry veterans do. How to find the optimal time to email your store's customers There's common advice about when the best time...
Shopify Dispatch Issue #75 - Calculated shipping, Returning visitors
Shopify Shipping Brings Calculated Rates to All Shopify Plans Shopify has added support for calculated shipping rates to all of their plans. While limited to USPS and Canada Post for now, this might help your conversion rates or profit if you've been using flat rate shipping. Returning Ecommerce Visitors: How...
Shopify Dispatch Issue #74 - Free shipping thresholds, Starving crowds
How to Calculate Free Shipping Thresholds I'm a big fan of using customer behavior data to drive business decisions (in fact, that's the point of my Repeat Customer Insights app). In this article Tommy Walker describes how you can figure out what thresholds to use for your free shipping.. Customer...
Shopify Dispatch Issue #73 - Draft orders, Shipping scripts
Introducing Shopify's Draft Orders API Shopify has released a new API to create draft orders. Though still in beta, once apps start using this API I expect some interesting workflows to arrive: phone orders, wholesale order automation, and bulk ordering. Introducing Shopify Shipping Scripts: Innovative Shipping Customizations While it's for...
Shopify Dispatch Issue #72 - Rich snippets, Retail trend data
How much Rich Snippets will enhance your search results Google's rich snippets are a powerful tool to improve a store's organic traffic and conversions. In this article I look at and compare different formats of rich snippets. Find and Leverage Retail Trend Data to Grow Your Business William Harris outlines...
Shopify Dispatch Issue #71 - Rich snippets, Leaky funnels
The difficulty of getting Google to add Rich Snippets for your Shopify store With less and less space being provided to Google's organic search results, anything you can do to get more pixels on the page can help. Luckily for Shopify stores you can setup rich snippets and have your...
Shopify Dispatch Issue #70 - Build a bigger business, Evaluating repeat customer metrics
Introducing Shopify's Build a BIGGER Business Competition Shopify has just launched a version of their successful Build a Business competition but this time it's for existing merchants. It would be worthwhile to enter just to get access to the resources and community. Evaluating a store's repeat customer metrics with fast...
Shopify Dispatch Issue #69 - Sell on Amazon, Customer spending habits
Start Selling on Amazon With Shopify Shopify has added an integration with Amazon so now you can sell your products on Amazon, sync inventory, and fulfill orders all within Shopify. It takes a bit of work to setup but if Amazon is or is going to be a channel you're...