I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #88 - Shopify SEO, Ecommerce personalization
The Non-Technical Handbook for Shopify SEO I decided to start sharing a lot of the Shopify SEO research I've been collecting into a single article, The Non-Technical Handbook for Shopify SEO. How to Implement Ecommerce Personalization Personalization is a great way to improve conversion rates while also making your customers...
Shopify Dispatch Issue #87 - A/B testing research, Shopify Product Reviews with JSON-LD for SEO
I'm excited to say that Sticky has been featured by Shopify in their New and Noteworthy section for the next week How to Conduct Research That Drives A/B Testing A/B testing can enhance your store's conversion rate but only if you're testing things that matter. Nick Disabato writes about easy...
Shopify Dispatch Issue #86 - Qualified traffic, Rich snippets without reviews
Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store Getting more qualified traffic is a difficult, ongoing task that is needed for your Shopify store. William shares several traffic strategies that you can use. If I don't have product reviews in my Shopify store, can I earn rich...
Shopify Dispatch Issue #85 - Ecommerce positioning, Google Data Studio for SEO
How to unlock rock-solid positioning in three steps Drew Sanocki writes about to build an ecommerce brand that stands for something in your customers minds. Using Google Data Studio for SEO This tutorial is a bit advanced but if you needed a free way to analyze a bunch of SEO...
Shopify Dispatch Issue #84 - Selling your store, More traffic
The In-Depth Guide to Selling Your eCommerce Business Andrew has put together a massive guide on selling your ecommerce business. If this is something you're considering, it's a must-read. How to increase search traffic to your Shopify store using the rankings you already have Sometimes it's easier to make your...
Shopify Dispatch Issue #83 - Shopify Unite 2017 roundup
Shopify Unite 2017 This week is a special Shopify Unite edition covering many of the announcements from Unite last week. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Everything We Announced at Unite 2017 (And What It Means For...
Shopify Dispatch Issue #82 - Retention marketing, Customer reviews
Retention Marketing: How to Measure and Improve It Tracking and measuring your customer and retention metrics becomes important as your store grows. Kristen outlines how to calculate these metrics by hand and a few ways to improve them. How to Encourage Customer Reviews (And Why You Should) If you want...
Shopify Dispatch Issue #81 - Powerful email campaigns, Testing structured data
5 Personalized Emails You Need to Replicate Outside of the Inbox Josh writes about five email campaigns that you can put in place with your store. Based on my work done in the repeat customer funnel, each of these campaigns should have a strong ROI. How to test your JSON-LD...
Shopify Dispatch Issue #80 - Product launches, New app guidelines
Launch to your repeat customers on Shopify Huge launches are desirable but sometimes it's better to set your sights lower. A focused launch of a new product to your customers might be a better idea, especially while it's still under development. New Guidelines for Getting Listed in the Shopify App...
Shopify Dispatch Issue #79 - Customer acquisition, Product review SEO
Overhauling Your Customer Acquisition Model Taking an analytical approach to your customer acquisition is required as you scale and compete in different marketing channels. If you can't track sales back to the channel, you're going to be wasting your marketing budget. Shopify Product Reviews App: case of the missing reviews...