I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #94 - Get better traffic, Powerful email campaigns
How to Get Better Traffic, Free with Semantic Data Yesterday Kurt Elster published the podcast he and I recorded on SEO, Semantic Data, and how they can help Shopify stores. If you wanted a summary what I'm been working on day-after-day for the last six months, this is the best...
Shopify Dispatch Issue #93 - More product reviews, Scalable SEO projects
Our 7 best tips to get more product reviews and boost your sales Customer reviews of your products can be a source of invaluable social proof, one that most customers expect now. Bill Widmer has written about how to get more product reviews over at the Bold Commerce blog. 5...
Shopify Dispatch Issue #92 - Rich Snippets, Calls to action
Overview of Rich Snippets, their jargon, and how you can get them for your Shopify store Keeping up with Google Search's products and tweaks can be a full time job, one that you need to do very well if your store gets a decent volume of traffic from SEO. Mix...
Shopify Dispatch Issue #91 - BuzzFeed with Shopify, Recommended product reviews apps
Introducing the BuzzFeed Channel for Shopify Shopify just released a BuzzFeed Channel that will let you share your products with BuzzFeed editors for a commission. While it'll probably only work for a segment of stores, I could see if working very well for them due to the potential traffic levels....
Shopify Dispatch Issue #90 - Flair product badges, Ad blocking workarounds
Introducing Flair product badges for Shopify Tom's a friend and he just launched a new Shopify app called Flair. It's a nice app to add social proof to your products and attract more add to carts. Ad Blockers Can Affect Analytics Reporting With the rise of ad blockers it can...
Shopify Dispatch Issue #89 - Polaris redesign, Scarcity and urgency
A Seamless New Shopify Experience to Power Your Business Shopify has started to roll out their Polaris redesign to stores in an attempt to unify the look, feel, and experience of their core products. Expect to see apps start to be updated over the next few months. Using scarcity and...
Shopify Dispatch Issue #88 - Shopify SEO, Ecommerce personalization
The Non-Technical Handbook for Shopify SEO I decided to start sharing a lot of the Shopify SEO research I've been collecting into a single article, The Non-Technical Handbook for Shopify SEO. How to Implement Ecommerce Personalization Personalization is a great way to improve conversion rates while also making your customers...
Shopify Dispatch Issue #87 - A/B testing research, Shopify Product Reviews with JSON-LD for SEO
I'm excited to say that Sticky has been featured by Shopify in their New and Noteworthy section for the next week How to Conduct Research That Drives A/B Testing A/B testing can enhance your store's conversion rate but only if you're testing things that matter. Nick Disabato writes about easy...
Shopify Dispatch Issue #86 - Qualified traffic, Rich snippets without reviews
Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store Getting more qualified traffic is a difficult, ongoing task that is needed for your Shopify store. William shares several traffic strategies that you can use. If I don't have product reviews in my Shopify store, can I earn rich...
Shopify Dispatch Issue #85 - Ecommerce positioning, Google Data Studio for SEO
How to unlock rock-solid positioning in three steps Drew Sanocki writes about to build an ecommerce brand that stands for something in your customers minds. Using Google Data Studio for SEO This tutorial is a bit advanced but if you needed a free way to analyze a bunch of SEO...