I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #111 - 10 email segments, 6-part abandoned cart sequence
10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails Email remains one of the top marketing channels for sales. It also has a lot of potential for automation or at the very least, setting up campaigns early to launch at a later date. Alicia Thomas from...
Shopify Dispatch Issue #110 - eBay and Shopify, Control groups
Start Selling on eBay with Shopify Shopify has released an eBay sales channel so now you can sync your products from Shopify to eBay and back. The Ultimate Guide to Control Groups You'd never stop a marketing campaign that was working in order to fund one that was losing money,...
Shopify Dispatch Issue #109 - Launching products, Pricing psychology
Introducing New Products: Tactics to Ensure New Lines Will Land With Customers While it skips over most of the important parts of planning and development of a new product, this article has a good outline for launching a new product. The Psychology of Competitive Pricing for Ecommerce Pricing is hard....
Shopify Dispatch Issue #108 - 2016 BFCM, Future of structured data
5 Lessons From Last Year to Win Black Friday Cyber Monday 2017 If you haven't already started to plan out the holiday season, now's the time. One good way to do this is to look back at what happened last year for your store and for the industry in general,...
Shopify Dispatch Issue #107 - Google Autocomplete, A/B testing
Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales Shopify is starting to roll out their Google Autocomplete feature to checkout over the next few weeks. Thinking about A/B Testing for Your Client? Though targeted at Shopify Partners looking to do A/B testing for clients, this article by...
Shopify Dispatch Issue #106 - Holiday A/B testing, Integrating products and content
The Beginner's Guide to A/B Testing During Black Friday Cyber Monday A/B testing can be a powerful way to optimize your store and its marketing. In this guide from Shopify they share how you can take advantage of the holiday traffic to run A/B tests. I've also developed a fast...
Shopify Dispatch Issue #105 - Product reviews, Bulk label printing
5 Ways to Amplify the Power of Your Reviews This Holiday Season Customer reviews, and social proof in general, can be a powerful way to increase your store's conversion rate. Theresa O'Neil has five ways you can reuse your reviews in your marketing. Introducing Bulk Label Printing for Shopify Shipping...
Shopify Dispatch Issue #104 - Shopify Flow, Shopify SEO rankings
What Is Ecommerce Automation? Shopify Flow Shopify has released their Flow app which can create automation workflows for your store. It's a Plus-only feature for now but there are plenty of automation ideas in here that can be adapted to other apps and tools. The impact of JSON-LD for SEO...
Shopify Dispatch Issue #103 - Shopify survey results, ROAS vs ROMI
Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry Shopify released the first set of analysis from their ecommerce survey for 2017. It's interesting that some of the top struggles are also things a few of my apps help with... almost as if I planned that huh? ;)...
Shopify Dispatch Issue #102 - Shopify Rich Snippets, Marketing productivity
Shopify Rich Snippets: Improved organic traffic that converts, without chasing rankings Getting Rich Snippets is one of the few "free lunches" in the SEO world that still works, mostly because Google really wants to better understand your store's website. In this article I cover everything you need to know about...