I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #121 - Intermediate SEO guide, Sold-out product pages
The Intermediate Guide to Ecommerce SEO There's a lot of SEO tips in this guide from Shopify. It's too bad they didn't mention my JSON-LD for SEO app but I guess they didn't get the memo. (And what's with that featured image???) How Can I Convert Customers When They Land...
Shopify Dispatch Issue #120 - Marketing plans, Increase organic search click-throughs
How to Plan an Ecommerce Strategy: A Comprehensive Guide for Marketing Your Business While long and formal plans don't work well for me, I know they work for a lot of people. Tommy Walker has written a comprehensive guide to creating a marketing plan for your Shopify store. Even if...
Shopify Dispatch Issue #119 - Smart content marketing funnel
The Smart Content Marketing Funnel Martina describes how to plan a smart content marketing funnel for your store. This is how you can combine various forms of content with targeted advertising. Safely get more Google traffic for your Shopify store Google's Rich Snippets will help you grow your Shopify store...
Shopify Dispatch Issue #118 - 2018 SEO strategy, Promoting products by availability
How to Create Your 2018 SEO Strategy If you haven't started already, it's time to start planning what you're going to do in 2018. Jill Kocher Brown has an article about creating your 2018 SEO strategy. How promoting Shopify products based on availability can lead to more sales Tom Davies...
Shopify Dispatch Issue #117 - Ask for reviews, Facebook ads
Encourage After-Christmas Customer Reviews Asking for product reviews after Christmas makes a lot of sense. Just make sure to separate gift buyers out of any reviews campaigns. Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars Though this is a useful guide to setting up...
Shopify Dispatch Issue #116 - Marketing emails, Measuring discount profits
6 Email Marketing Campaign Ideas to Stand Out in a Crowded Inbox Shopify shares six emails you can use to build relationships with your customers. The two for VIP and lapsed customers are great for getting people back to your store. Escalation Kevin Hillstrom did some math to show how...
Shopify Dispatch Issue #115 - 2017 holiday sales report, Troubleshooting weak sales
Sales Report: 2017 Thanksgiving Day, Black Friday, Cyber Monday Last week Shopify shared their results from the holiday weekend. This week more sources are reporting in with wider reports how stores did as a whole, including non-Shopify stores. Feels like just about every metric points to growth this year. Troubleshooting...
Shopify Dispatch Issue #114 - Shopify's BFCM analysis, Black Friday hype
I have an interesting contrast for you this week. Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales The first numbers from Shopify are in with over $1 billion USD in sales for 2017's BFCM. One interesting metric was that how much better email and search...
Shopify Dispatch Issue #113 - CRO advice, what testing actually increases revenue
19 Growth and CRO Experts on Increasing Revenue Without Increasing Traffic Shopify interviewed a group of marketing and conversion rate experts and they shared their thoughts on what ecommerce merchants should be doing. A lot of the advice centers around having a plan, strategy, and organization that is able to...
Shopify Dispatch Issue #112 - Shopify Live View, Product photo A/B testing
Introducing Live View: Watch Visitors Become Customers with Real-Time Reporting Shopify just released a new report called Live View which features a real-time view of what your visitors are doing right now. It's pretty and could be useful during launches, but you'll want to make sure you're not too distracted...