Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 34

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #117 - Ask for reviews, Facebook ads

Encourage After-Christmas Customer Reviews Asking for product reviews after Christmas makes a lot of sense. Just make sure to separate gift buyers out of any reviews campaigns. Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars Though this is a useful guide to setting up...

Shopify Dispatch Issue #112 - Shopify Live View, Product photo A/B testing

Introducing Live View: Watch Visitors Become Customers with Real-Time Reporting Shopify just released a new report called Live View which features a real-time view of what your visitors are doing right now. It's pretty and could be useful during launches, but you'll want to make sure you're not too distracted...

Shopify Dispatch Issue #110 - eBay and Shopify, Control groups

Start Selling on eBay with Shopify Shopify has released an eBay sales channel so now you can sync your products from Shopify to eBay and back. The Ultimate Guide to Control Groups You'd never stop a marketing campaign that was working in order to fund one that was losing money,...

Shopify Dispatch Issue #109 - Launching products, Pricing psychology

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers While it skips over most of the important parts of planning and development of a new product, this article has a good outline for launching a new product. The Psychology of Competitive Pricing for Ecommerce Pricing is hard....

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.