Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 33

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #131 - Micro conversions, In stock products

Leverage Micro Conversions to Close Sales Not every customer will be ready to buy on their first exposure to your store. That's why having alternative, micro conversions are important. Why you should be promoting your in stock Shopify products One benefit of Google's Rich Snippets is that in stock products...

Shopify Dispatch Issue #130 - Google Pay, Increase customer lifetime value

Introducing Google Pay for Shopify Shopify just announced an integration with Google Pay for stores. This could boost mobile sales on Android devices if you use Shopify Payments. How to Increase Customer Lifetime Value (CLV): Pay More Now, Get More Later Johnathan Dane writes about different ways to use your...

Shopify Dispatch Issue #129 - Growing your store, Speedy sites

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store While targeted at retail stores, there are plenty of good ideas that can be adapted to ecommerce in this article from 10 retail experts. A lot comes back to the customer's experiences and interactions with you. How...

Shopify Dispatch Issue #128 - Customer experiences, Tracking channels

Ecommerce Customer Experience: Mastering Acquisition and Retention Even with a poor customer experience you still might win a sale, but they'll remember that experience and shop elsewhere next time. Zee Aganovic describes five areas to focus on to improve the customer experience for repeat sales. How to Track Overall Marketing...

Shopify Dispatch Issue #127 - Leading indicators, Relations between metrics

Why Leading Indicators in Ecommerce Are the Key to Success & How to Find Them Herbert Lui gets into leading indicators and why they are important to find if you want to be able to forecast and anticipate the future. Customer Acquisition: Interplay Between Metrics Though it's dense with information,...

Shopify Dispatch Issue #125 - Funnel data analysis, Conversion tips

Ecommerce Data Analysis for Optimizing Your Online Funnel In this article, Doug Crowe goes through three phases of your funnel and shows how to use data and analytics to optimize each phase. 14 ways to improve your ecommerce conversions on Shopify Ross Allchorn has put together things a Shopify store...

Shopify Dispatch Issue #123 - Transitions, A/B testing

Transition Kevin Hillstrom writes about how ecommerce companies are failing to make the changes they need to transition to how things work now. The Complete Guide to A/B Testing Shopify has created a guide to A/B Testing targeted at beginners. Though they did bury a key point that should stop...

Shopify Dispatch Issue #122 - Ecommerce analytics, Shopify blogging

Ecommerce Analytics at Scale: The Art and Science of Data Analysis for Growing Sales Brad Smith has written about how to use ecommerce analytics to grow your store. It includes some examples of how to get the data from Shopify and what to do with it. I have to mention...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.