I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #141 - Upsells, Inventory planning
10 techniques to increase eCommerce revenue through upsells Upsells can be a great way to boost your average order values and there are many different approaches you can take. Beka Rice shows 10 upsell techniques, at least one of which should work in your store. Use Google Analytics, Data Studio...
Shopify Dispatch Issue #140 - Product subscriptions, Social media list growth
Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M Subscriptions are billed as a way to smooth out your store revenue because they happen month-after-month, but there are other uses for them too. Julia Bowen shares three different types of subscriptions and who each type would be good...
Shopify Dispatch Issue #139 - Unite recordings, On-site personalization
Unite 2018 Keynote Roundup (and more) Shopify has posted the keynotes from the Unite 2018 conference. If you dig into their Youtube channel you can also find all of the talks from all of the tracks. This should fill in the details about what's coming up with Shopify. The Hidden...
Shopify Dispatch Issue #138 - Shopify Unite pt2, Customer acquisition channels
Shopify Unite wrap-ups With Shopify Unite officially over, there are two more wrap-up posts about what's new and coming up. Unite 2018: Everything We Announced covers the more enterprise-y features of interest to Shopify Plus stores. Wrapping up Unite 2018 is about upcoming features for Shopify Partners but as a...
Shopify Dispatch Issue #137 - Shopify Unite 2018
Shopify Unite 2018 releases Unite, Shopify's partner conference, is going on this week. Like past years, they've announcing new products and features during the conference so their partners and early-adopter merchants can start using them before the public launches. There's a lot to cover but here are a few highlights...
Shopify Dispatch Issue #136 - Hiring help, GDPR
Underwater with Customer Questions? It's Time to Hire Some Help. I recently had to find someone to help with customer support. There are lots of good tips in here from Shopify about finding and hiring for customer support. GDPR: What is it, why it matters, and how it will affect...
Shopify Dispatch Issue #135 - Fixing the conversion funnel, Retention marketing
How to Find and Plug the Leaks in Your Conversion Funnels Once you've started to get customers to your store, fixing your conversion funnel quickly becomes one of the most profitable activities for your store. Shanelle Mullin shows how to find these leaks in your funnel using Google Analytics and...
Shopify Dispatch Issue #134 - More than enough KPIs, 137 million emails sent
67 Key Performance Indicators (KPIs) for Ecommerce Shopify posted a collection of 67 Key Performance Indicators (KPIs) for Ecommerce. I might argue that when there are 67 things, calling them all "Key" kinda misses the mark but KPIs are such a popular acronym that it's okay. At the very end...
Shopify Dispatch Issue #133 - Advanced search, Changing Shopify themes
SEO: How to Super Search with Advanced Operators I use advanced search operators all the time when working with larger Shopify stores. They make it very easy to dig through all the results. If you haven't learned about them yet, Jill Kocher Brown has an overview on them. Tips for...
Shopify Dispatch Issue #132 - Copywriting, SEO spring cleaning
Are These 6 Ecommerce Copywriting Mistakes Costing You Sales? Great copywriting can have an amazing impact on your sales. Even good copywriting will make a significant difference. Sadly, many stores I've seen aren't putting much thought into their copy at all. Henneke Duistermaat has 6 copywriting tips that you can...