I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #128 - Customer experiences, Tracking channels
Ecommerce Customer Experience: Mastering Acquisition and Retention Even with a poor customer experience you still might win a sale, but they'll remember that experience and shop elsewhere next time. Zee Aganovic describes five areas to focus on to improve the customer experience for repeat sales. How to Track Overall Marketing...
Shopify Dispatch Issue #127 - Leading indicators, Relations between metrics
Why Leading Indicators in Ecommerce Are the Key to Success & How to Find Them Herbert Lui gets into leading indicators and why they are important to find if you want to be able to forecast and anticipate the future. Customer Acquisition: Interplay Between Metrics Though it's dense with information,...
Shopify Dispatch Issue #126 - Checkout optimizations, Boosting organic search revenue
How (and Why) to Optimize Your eCommerce Checkout Experience As the last stage of your funnel, it pays to optimize your checkout flow. In this article by Cart Hook, they look at a study from Baymard to make a handful of checkout optimizations. 4 Ways to Increase Revenue from Organic...
Shopify Dispatch Issue #125 - Funnel data analysis, Conversion tips
Ecommerce Data Analysis for Optimizing Your Online Funnel In this article, Doug Crowe goes through three phases of your funnel and shows how to use data and analytics to optimize each phase. 14 ways to improve your ecommerce conversions on Shopify Ross Allchorn has put together things a Shopify store...
Shopify Dispatch Issue #124 - Landing page funnels, How development helps SEO
eCommerce Sales Funnels: A New Trend for Big Growth In this article by Kathryn Aragon, she describes how to design a landing page funnel to use with paid traffic. 6 Ways Web Developers Can Improve SEO Jill Kocher Brown created a list of six things your web developer can do...
Shopify Dispatch Issue #123 - Transitions, A/B testing
Transition Kevin Hillstrom writes about how ecommerce companies are failing to make the changes they need to transition to how things work now. The Complete Guide to A/B Testing Shopify has created a guide to A/B Testing targeted at beginners. Though they did bury a key point that should stop...
Shopify Dispatch Issue #122 - Ecommerce analytics, Shopify blogging
Ecommerce Analytics at Scale: The Art and Science of Data Analysis for Growing Sales Brad Smith has written about how to use ecommerce analytics to grow your store. It includes some examples of how to get the data from Shopify and what to do with it. I have to mention...
Shopify Dispatch Issue #121 - Intermediate SEO guide, Sold-out product pages
The Intermediate Guide to Ecommerce SEO There's a lot of SEO tips in this guide from Shopify. It's too bad they didn't mention my JSON-LD for SEO app but I guess they didn't get the memo. (And what's with that featured image???) How Can I Convert Customers When They Land...
Shopify Dispatch Issue #120 - Marketing plans, Increase organic search click-throughs
How to Plan an Ecommerce Strategy: A Comprehensive Guide for Marketing Your Business While long and formal plans don't work well for me, I know they work for a lot of people. Tommy Walker has written a comprehensive guide to creating a marketing plan for your Shopify store. Even if...
Shopify Dispatch Issue #119 - Smart content marketing funnel
The Smart Content Marketing Funnel Martina describes how to plan a smart content marketing funnel for your store. This is how you can combine various forms of content with targeted advertising. Safely get more Google traffic for your Shopify store Google's Rich Snippets will help you grow your Shopify store...