I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #137 - Shopify Unite 2018
Shopify Unite 2018 releases Unite, Shopify's partner conference, is going on this week. Like past years, they've announcing new products and features during the conference so their partners and early-adopter merchants can start using them before the public launches. There's a lot to cover but here are a few highlights...
Shopify Dispatch Issue #136 - Hiring help, GDPR
Underwater with Customer Questions? It's Time to Hire Some Help. I recently had to find someone to help with customer support. There are lots of good tips in here from Shopify about finding and hiring for customer support. GDPR: What is it, why it matters, and how it will affect...
Shopify Dispatch Issue #135 - Fixing the conversion funnel, Retention marketing
How to Find and Plug the Leaks in Your Conversion Funnels Once you've started to get customers to your store, fixing your conversion funnel quickly becomes one of the most profitable activities for your store. Shanelle Mullin shows how to find these leaks in your funnel using Google Analytics and...
Shopify Dispatch Issue #134 - More than enough KPIs, 137 million emails sent
67 Key Performance Indicators (KPIs) for Ecommerce Shopify posted a collection of 67 Key Performance Indicators (KPIs) for Ecommerce. I might argue that when there are 67 things, calling them all "Key" kinda misses the mark but KPIs are such a popular acronym that it's okay. At the very end...
Shopify Dispatch Issue #133 - Advanced search, Changing Shopify themes
SEO: How to Super Search with Advanced Operators I use advanced search operators all the time when working with larger Shopify stores. They make it very easy to dig through all the results. If you haven't learned about them yet, Jill Kocher Brown has an overview on them. Tips for...
Shopify Dispatch Issue #132 - Copywriting, SEO spring cleaning
Are These 6 Ecommerce Copywriting Mistakes Costing You Sales? Great copywriting can have an amazing impact on your sales. Even good copywriting will make a significant difference. Sadly, many stores I've seen aren't putting much thought into their copy at all. Henneke Duistermaat has 6 copywriting tips that you can...
Shopify Dispatch Issue #131 - Micro conversions, In stock products
Leverage Micro Conversions to Close Sales Not every customer will be ready to buy on their first exposure to your store. That's why having alternative, micro conversions are important. Why you should be promoting your in stock Shopify products One benefit of Google's Rich Snippets is that in stock products...
Shopify Dispatch Issue #130 - Google Pay, Increase customer lifetime value
Introducing Google Pay for Shopify Shopify just announced an integration with Google Pay for stores. This could boost mobile sales on Android devices if you use Shopify Payments. How to Increase Customer Lifetime Value (CLV): Pay More Now, Get More Later Johnathan Dane writes about different ways to use your...
Shopify Dispatch Issue #129 - Growing your store, Speedy sites
10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store While targeted at retail stores, there are plenty of good ideas that can be adapted to ecommerce in this article from 10 retail experts. A lot comes back to the customer's experiences and interactions with you. How...
Shopify Dispatch Issue #128 - Customer experiences, Tracking channels
Ecommerce Customer Experience: Mastering Acquisition and Retention Even with a poor customer experience you still might win a sale, but they'll remember that experience and shop elsewhere next time. Zee Aganovic describes five areas to focus on to improve the customer experience for repeat sales. How to Track Overall Marketing...