I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #108 - 2016 BFCM, Future of structured data
5 Lessons From Last Year to Win Black Friday Cyber Monday 2017 If you haven't already started to plan out the holiday season, now's the time. One good way to do this is to look back at what happened last year for your store and for the industry in general,...
Shopify Dispatch Issue #107 - Google Autocomplete, A/B testing
Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales Shopify is starting to roll out their Google Autocomplete feature to checkout over the next few weeks. Thinking about A/B Testing for Your Client? Though targeted at Shopify Partners looking to do A/B testing for clients, this article by...
Shopify Dispatch Issue #106 - Holiday A/B testing, Integrating products and content
The Beginner's Guide to A/B Testing During Black Friday Cyber Monday A/B testing can be a powerful way to optimize your store and its marketing. In this guide from Shopify they share how you can take advantage of the holiday traffic to run A/B tests. I've also developed a fast...
Shopify Dispatch Issue #105 - Product reviews, Bulk label printing
5 Ways to Amplify the Power of Your Reviews This Holiday Season Customer reviews, and social proof in general, can be a powerful way to increase your store's conversion rate. Theresa O'Neil has five ways you can reuse your reviews in your marketing. Introducing Bulk Label Printing for Shopify Shipping...
Shopify Dispatch Issue #104 - Shopify Flow, Shopify SEO rankings
What Is Ecommerce Automation? Shopify Flow Shopify has released their Flow app which can create automation workflows for your store. It's a Plus-only feature for now but there are plenty of automation ideas in here that can be adapted to other apps and tools. The impact of JSON-LD for SEO...
Shopify Dispatch Issue #103 - Shopify survey results, ROAS vs ROMI
Ecommerce Survey 2017: The Trials & Tribulations of a Booming Industry Shopify released the first set of analysis from their ecommerce survey for 2017. It's interesting that some of the top struggles are also things a few of my apps help with... almost as if I planned that huh? ;)...
Shopify Dispatch Issue #102 - Shopify Rich Snippets, Marketing productivity
Shopify Rich Snippets: Improved organic traffic that converts, without chasing rankings Getting Rich Snippets is one of the few "free lunches" in the SEO world that still works, mostly because Google really wants to better understand your store's website. In this article I cover everything you need to know about...
Shopify Dispatch Issue #101 - Post-purchase communications, Amazon channel update
Post-Purchase Communications: Expert Tactics to Stay in Touch With Customers Alexandra Sheehan has collected several ideas about how to contact your customers post-purchase to improve your customer relationships. New Features, New Categories: Selling on Amazon with Shopify Just Got Easier Shopify has updated their Amazon channel with more categories and...
Shopify Dispatch Issue #100 - Ecommerce SEO, Negative product reviews
The Beginner's Guide to Ecommerce SEO While it gets into more complex SEO advice, this article from Shopify on ecommerce SEO can give you some ideas on how to setup SEO for your store. I will say they over-emphasize keywords and rankings though, which have been weakened with the rise...
Shopify Dispatch Issue #99 - High quality traffic, Cognitive biases
The Beginner's Guide to Getting More High Quality Traffic Getting traffic to your store is one of the top problems that every Shopify store faces, but it's just as important to attract high quality traffic. 1,000,000 visitors to your site doesn't mean anything if 0 of them buy. 13 Cognitive...