I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Introducing the BuzzFeed Channel for Shopify Shopify just released a BuzzFeed Channel that will let you share your products with BuzzFeed editors for a commission. While it'll probably only work for a segment of stores, I could see if working very well for them due to the potential traffic levels....
Introducing Flair product badges for Shopify Tom's a friend and he just launched a new Shopify app called Flair. It's a nice app to add social proof to your products and attract more add to carts. Ad Blockers Can Affect Analytics Reporting With the rise of ad blockers it can...
A Seamless New Shopify Experience to Power Your Business Shopify has started to roll out their Polaris redesign to stores in an attempt to unify the look, feel, and experience of their core products. Expect to see apps start to be updated over the next few months. Using scarcity and...
The Non-Technical Handbook for Shopify SEO I decided to start sharing a lot of the Shopify SEO research I've been collecting into a single article, The Non-Technical Handbook for Shopify SEO. How to Implement Ecommerce Personalization Personalization is a great way to improve conversion rates while also making your customers...
I'm excited to say that Sticky has been featured by Shopify in their New and Noteworthy section for the next week How to Conduct Research That Drives A/B Testing A/B testing can enhance your store's conversion rate but only if you're testing things that matter. Nick Disabato writes about easy...
Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store Getting more qualified traffic is a difficult, ongoing task that is needed for your Shopify store. William shares several traffic strategies that you can use. If I don't have product reviews in my Shopify store, can I earn rich...
How to unlock rock-solid positioning in three steps Drew Sanocki writes about to build an ecommerce brand that stands for something in your customers minds. Using Google Data Studio for SEO This tutorial is a bit advanced but if you needed a free way to analyze a bunch of SEO...
The In-Depth Guide to Selling Your eCommerce Business Andrew has put together a massive guide on selling your ecommerce business. If this is something you're considering, it's a must-read. How to increase search traffic to your Shopify store using the rankings you already have Sometimes it's easier to make your...
Shopify Unite 2017 This week is a special Shopify Unite edition covering many of the announcements from Unite last week. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more. Everything We Announced at Unite 2017 (And What It Means For...
Retention Marketing: How to Measure and Improve It Tracking and measuring your customer and retention metrics becomes important as your store grows. Kristen outlines how to calculate these metrics by hand and a few ways to improve them. How to Encourage Customer Reviews (And Why You Should) If you want...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.