I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #117 - Ask for reviews, Facebook ads
Encourage After-Christmas Customer Reviews Asking for product reviews after Christmas makes a lot of sense. Just make sure to separate gift buyers out of any reviews campaigns. Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars Though this is a useful guide to setting up...
Shopify Dispatch Issue #116 - Marketing emails, Measuring discount profits
6 Email Marketing Campaign Ideas to Stand Out in a Crowded Inbox Shopify shares six emails you can use to build relationships with your customers. The two for VIP and lapsed customers are great for getting people back to your store. Escalation Kevin Hillstrom did some math to show how...
Shopify Dispatch Issue #115 - 2017 holiday sales report, Troubleshooting weak sales
Sales Report: 2017 Thanksgiving Day, Black Friday, Cyber Monday Last week Shopify shared their results from the holiday weekend. This week more sources are reporting in with wider reports how stores did as a whole, including non-Shopify stores. Feels like just about every metric points to growth this year. Troubleshooting...
Shopify Dispatch Issue #114 - Shopify's BFCM analysis, Black Friday hype
I have an interesting contrast for you this week. Black Friday Cyber Monday 2017: An Analysis of Over $1 Billion in Sales The first numbers from Shopify are in with over $1 billion USD in sales for 2017's BFCM. One interesting metric was that how much better email and search...
Shopify Dispatch Issue #113 - CRO advice, what testing actually increases revenue
19 Growth and CRO Experts on Increasing Revenue Without Increasing Traffic Shopify interviewed a group of marketing and conversion rate experts and they shared their thoughts on what ecommerce merchants should be doing. A lot of the advice centers around having a plan, strategy, and organization that is able to...
Shopify Dispatch Issue #112 - Shopify Live View, Product photo A/B testing
Introducing Live View: Watch Visitors Become Customers with Real-Time Reporting Shopify just released a new report called Live View which features a real-time view of what your visitors are doing right now. It's pretty and could be useful during launches, but you'll want to make sure you're not too distracted...
Shopify Dispatch Issue #111 - 10 email segments, 6-part abandoned cart sequence
10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails Email remains one of the top marketing channels for sales. It also has a lot of potential for automation or at the very least, setting up campaigns early to launch at a later date. Alicia Thomas from...
Shopify Dispatch Issue #110 - eBay and Shopify, Control groups
Start Selling on eBay with Shopify Shopify has released an eBay sales channel so now you can sync your products from Shopify to eBay and back. The Ultimate Guide to Control Groups You'd never stop a marketing campaign that was working in order to fund one that was losing money,...
Shopify Dispatch Issue #109 - Launching products, Pricing psychology
Introducing New Products: Tactics to Ensure New Lines Will Land With Customers While it skips over most of the important parts of planning and development of a new product, this article has a good outline for launching a new product. The Psychology of Competitive Pricing for Ecommerce Pricing is hard....
Shopify Dispatch Issue #108 - 2016 BFCM, Future of structured data
5 Lessons From Last Year to Win Black Friday Cyber Monday 2017 If you haven't already started to plan out the holiday season, now's the time. One good way to do this is to look back at what happened last year for your store and for the industry in general,...