Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 30

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #128 - Customer experiences, Tracking channels

Ecommerce Customer Experience: Mastering Acquisition and Retention Even with a poor customer experience you still might win a sale, but they'll remember that experience and shop elsewhere next time. Zee Aganovic describes five areas to focus on to improve the customer experience for repeat sales. How to Track Overall Marketing...

Shopify Dispatch Issue #127 - Leading indicators, Relations between metrics

Why Leading Indicators in Ecommerce Are the Key to Success & How to Find Them Herbert Lui gets into leading indicators and why they are important to find if you want to be able to forecast and anticipate the future. Customer Acquisition: Interplay Between Metrics Though it's dense with information,...

Shopify Dispatch Issue #125 - Funnel data analysis, Conversion tips

Ecommerce Data Analysis for Optimizing Your Online Funnel In this article, Doug Crowe goes through three phases of your funnel and shows how to use data and analytics to optimize each phase. 14 ways to improve your ecommerce conversions on Shopify Ross Allchorn has put together things a Shopify store...

Shopify Dispatch Issue #123 - Transitions, A/B testing

Transition Kevin Hillstrom writes about how ecommerce companies are failing to make the changes they need to transition to how things work now. The Complete Guide to A/B Testing Shopify has created a guide to A/B Testing targeted at beginners. Though they did bury a key point that should stop...

Shopify Dispatch Issue #122 - Ecommerce analytics, Shopify blogging

Ecommerce Analytics at Scale: The Art and Science of Data Analysis for Growing Sales Brad Smith has written about how to use ecommerce analytics to grow your store. It includes some examples of how to get the data from Shopify and what to do with it. I have to mention...

Shopify Dispatch Issue #119 - Smart content marketing funnel

The Smart Content Marketing Funnel Martina describes how to plan a smart content marketing funnel for your store. This is how you can combine various forms of content with targeted advertising. Safely get more Google traffic for your Shopify store Google's Rich Snippets will help you grow your Shopify store...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.