I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #157 - Location, location, location and Product Badges
Shopify's Newest Feature Helps Retailers Track Inventory Across Multiple Locations Shopify has now launched Locations to help you track your inventory. I've heard from many stores that inventory is one of Shopify's weak areas but this feature should help to shore up that location's featureset... The Ultimate Guide to Product...
Shopify Dispatch Issue #156 - Holiday shopping trends, Product reviews
Holiday Shopping Online: Trends and Statistics 2017-2018 'Tis the season for holiday statistics. Shopify has collected and summarized a few of their holiday statistics from last and this year. Basically make sure your store works on mobile, is fast, and that you send emails. Those three have also been the...
Shopify Dispatch Issue #155 - New App Store, Win-back campaigns
Introducing the New Shopify App Store The new Shopify App Store launched last week with all new categories and improved app pages. The fundamentals of an effective email marketing win-back campaign Unless you're selling subscriptions, it can be difficult to know when you've lost a customer. Win-back campaigns are one...
Shopify Dispatch Issue #154 - Product page optimizations, Holiday strategies
Product Page Tune-Up: 9 Timeless Ways to Increase Conversions Mark Macdonald shares how you can optimize your product page for conversions. Tiny improvements here can have a dramatic impact on your bottom line. Holiday Ecommerce 2018: 15 Marketing Strategies from +$1B in Online Sales It's time to start putting together...
Shopify Dispatch Issue #153 - SEO ranking, Ecommerce automation
What Can I Do to Help My Store Rank in Search Engines? Samantha Renée has created a SEO checklist for Shopify stores to get started with SEO. It's intended as starting point but it can also serve as a reminder for when you haven't reviewed things in awhile. Ecommerce Agency...
Shopify Dispatch Issue #152 - Analyzing Casper's emails, Loyalty programs
What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand Franco Varriano created a teardown of Casper's email marketing in order to analyze what emails they send and the copywriting used in them. It's a great example of how one successful company is using email marketing. Loyalty...
Shopify Dispatch Issue #151 - When to email, DIY SEO
Only you can determine the best time to send emails to your eCommerce customers Sometimes doing what everyone else does is a bad idea. For years marketing companies have said that Tuesday is the best day to send emails to customers. So guess what happens? Everyone sends emails on Tuesday...
Shopify Dispatch Issue #150 - Shopify updates, Gap analysis
What's New at Shopify: August 2, 2018 Though targeted at Shopify partners, this article highlights some upcoming changes that could impact merchants. Specifically the retail package and Facebook checkout retirements, and the new Google Shopping channel. How to perform a Gap Analysis on your eCommerce store (in 3 steps) Bill...
Shopify Dispatch Issue #149 - Welcome campaigns
Welcome emails This week I want to try something different. I found two newly published articles this week, both on different aspects of email marketing for your store. First there's Shopify where they describe different types of drip email campaigns including the welcome email, post-purchase emails, event emails, and offer...
Shopify Dispatch Issue #148 - Amazon Prime Day, Shopify Academy
Amazon's 2018 Prime Day Sets Record Despite Glitches Amazon's Prime Day (and a half) appears to have been a successful event, surpassing all of last years big shopping days. It might be worthwhile to look at how they marketed it to adapt to your own campaigns. Introducing Shopify Academy: Free...