I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #171 - MineThatData
With the holiday season ending and the holidays themselves wrapping up, there hasn't been much written about ecommerce. So this week I want to highlight an author who I don't cover enough here: Kevin Hillstrom from MineThatData. Kevin has a very analytical mind and is constantly digging into issues that...
Shopify Dispatch Issue #170 - Mobile email marketing, Google Analytics tune-up
Mobile eCommerce email marketing: 5 tips for increasing conversions Sam Greespan has created a guide to email marketing for mobile phones which is full of tips for smaller devices. Mobile email usage is high so it makes sense to adapt your email style to work best there. Fine-tune Google Analytics...
Shopify Dispatch Issue #169 - Best content of 2018, From seasonal to repeat customers
In Case You Missed It: The Best Content From Shopify in 2018 Shopify has summarized their best content from the year on their blog. There's a good level of variety there, both in topics and in formats. How to turn your seasonal shoppers into repeat customers The best way to...
Shopify Dispatch Issue #168 - Post-mortems, Renting and advertising
Black Friday 2018 Deals: How to Determine a Campaign's Success With a Post-Mortem Though targeted at retail stores, this post-mortem analysis can work equally well for ecommerce-only stores. Renting Advertising dollars are flowing like a torrent this season but are you overly dependent on advertising? Kevin Hillstorm looks at how...
Shopify Dispatch Issue #167 - Shopify BFCM analysis, Content marketing strategy
Black Friday Cyber Monday 2018: An Analysis of Over $1.5 Billion in Sales Shopify has released their first metrics from Black Friday and Cyber Monday. A few highlights: 2/3 of sales where made on mobile once again email is the highest converting channel Cyber Monday's volume was almost as high...
Shopify Dispatch Issue #166 - SEO topic clustering
This is a light week because everyone was writing about Black Friday and Cyber Monday which is now over. SEO: Topic Clusters Improve Rankings, Traffic When you start producing enough valuable content, you can optimize its organization to boost the rankings of many similar pages. This is called topic clustering...
Shopify Dispatch Issue #165 - Abandoned cart discounts, SEO metadata
We analyzed 275,045 recovery campaigns to find out what kind of discounts really work Beka Rice analyzed cart abandonment campaigns to find which offers and discounts lead to more and faster recovered carts. The data on discountless campaigns is also interesting, especially for brands that don't discount. SEO: Why Is...
Shopify Dispatch Issue #164 - Package inserts, Traffic quality
5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue Package inserts can be an easy way to add a personal touch that your customers will remember. Richard Lazazzera shares a few different types of inserts you can use. How Driving Quality Traffic Will Boost Conversion At some...
Shopify Dispatch Issue #163 - Audit Google Analytics, Discount alternatives
How to Audit Google Analytics Data, for Ecommerce Google Analytics is one of the most popular systems for tracking Shopify stores, I think it's even used more than Shopify's built-in metrics. That said, it's a complex beast of software and no one is using it to its full potential. Morgan...
Shopify Dispatch Issue #162 - BFCM support, SEO backlinks
Your Store and Sales Are Ready for BFCM. How About Your Customer Support? Instead of the regular Black Friday articles, Shopify covers what you need to consider from a customer support angle. How you handle things during that long weekend could set you up for repeat customers in December and...