I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #168 - Post-mortems, Renting and advertising
Black Friday 2018 Deals: How to Determine a Campaign's Success With a Post-Mortem Though targeted at retail stores, this post-mortem analysis can work equally well for ecommerce-only stores. Renting Advertising dollars are flowing like a torrent this season but are you overly dependent on advertising? Kevin Hillstorm looks at how...
Shopify Dispatch Issue #167 - Shopify BFCM analysis, Content marketing strategy
Black Friday Cyber Monday 2018: An Analysis of Over $1.5 Billion in Sales Shopify has released their first metrics from Black Friday and Cyber Monday. A few highlights: 2/3 of sales where made on mobile once again email is the highest converting channel Cyber Monday's volume was almost as high...
Shopify Dispatch Issue #166 - SEO topic clustering
This is a light week because everyone was writing about Black Friday and Cyber Monday which is now over. SEO: Topic Clusters Improve Rankings, Traffic When you start producing enough valuable content, you can optimize its organization to boost the rankings of many similar pages. This is called topic clustering...
Shopify Dispatch Issue #165 - Abandoned cart discounts, SEO metadata
We analyzed 275,045 recovery campaigns to find out what kind of discounts really work Beka Rice analyzed cart abandonment campaigns to find which offers and discounts lead to more and faster recovered carts. The data on discountless campaigns is also interesting, especially for brands that don't discount. SEO: Why Is...
Shopify Dispatch Issue #164 - Package inserts, Traffic quality
5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue Package inserts can be an easy way to add a personal touch that your customers will remember. Richard Lazazzera shares a few different types of inserts you can use. How Driving Quality Traffic Will Boost Conversion At some...
Shopify Dispatch Issue #163 - Audit Google Analytics, Discount alternatives
How to Audit Google Analytics Data, for Ecommerce Google Analytics is one of the most popular systems for tracking Shopify stores, I think it's even used more than Shopify's built-in metrics. That said, it's a complex beast of software and no one is using it to its full potential. Morgan...
Shopify Dispatch Issue #162 - BFCM support, SEO backlinks
Your Store and Sales Are Ready for BFCM. How About Your Customer Support? Instead of the regular Black Friday articles, Shopify covers what you need to consider from a customer support angle. How you handle things during that long weekend could set you up for repeat customers in December and...
Shopify Dispatch Issue #161 - Facebook ads, Tabs on product pages under-perform
How to start and scale your Shopify Facebook ads for the holidays! If you're going to try to use Facebook ads this holiday, Bold has a good guide to how to start with Shopify. PDP UX: Core Product Content Is Overlooked in 'Horizontal Tabs' Layouts (Yet 28% of Sites Have...
Shopify Dispatch Issue #160 - Marketing campaigns, Holiday marketing survey results
What's New at Shopify: Oct. 12, 2018 Shopify has been gearing up for the holiday season. They've added additional features around creating and tracking marketing campaigns as well as more checkout and buy button options. Holiday Marketing Ecommerce Planning Shopify has released a summary of their holiday marketing survey they...
Shopify Dispatch Issue #159 - BFCM project checklist, Popular holiday campaigns
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday Calling this a checklist doesn't make sense as many of these could be a weeklong project but there are a lot of good tactics here for your holiday planning. Best Holiday Campaigns from 150 Years of Retail with...