Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 29

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #172 - 2019 predictions, Email subscribers

16 Ecommerce Trends That Will Drive Sales in 2019 With the new year comes new predictions about what will be driving ecommerce sales. Some of these have been holdovers from prior years... 7 ways to capture email subscribers (without making a sale first) ... and then there are the tried-and-true...

Shopify Dispatch Issue #171 - MineThatData

With the holiday season ending and the holidays themselves wrapping up, there hasn't been much written about ecommerce. So this week I want to highlight an author who I don't cover enough here: Kevin Hillstrom from MineThatData. Kevin has a very analytical mind and is constantly digging into issues that...

Shopify Dispatch Issue #168 - Post-mortems, Renting and advertising

Black Friday 2018 Deals: How to Determine a Campaign's Success With a Post-Mortem Though targeted at retail stores, this post-mortem analysis can work equally well for ecommerce-only stores. Renting Advertising dollars are flowing like a torrent this season but are you overly dependent on advertising? Kevin Hillstorm looks at how...

Shopify Dispatch Issue #166 - SEO topic clustering

This is a light week because everyone was writing about Black Friday and Cyber Monday which is now over. SEO: Topic Clusters Improve Rankings, Traffic When you start producing enough valuable content, you can optimize its organization to boost the rankings of many similar pages. This is called topic clustering...

Shopify Dispatch Issue #165 - Abandoned cart discounts, SEO metadata

We analyzed 275,045 recovery campaigns to find out what kind of discounts really work Beka Rice analyzed cart abandonment campaigns to find which offers and discounts lead to more and faster recovered carts. The data on discountless campaigns is also interesting, especially for brands that don't discount. SEO: Why Is...

Shopify Dispatch Issue #164 - Package inserts, Traffic quality

5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue Package inserts can be an easy way to add a personal touch that your customers will remember. Richard Lazazzera shares a few different types of inserts you can use. How Driving Quality Traffic Will Boost Conversion At some...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.