I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #178 - How often to email, Ecommerce reports
How often should you send marketing emails? Send more email. Sam Greenspan wrote a very well-researched article on how frequently to send emails. There's very little downside to sending more emails if you have something to say. 15 Ecommerce Reports to Lift Your Sales, Without Drowning in Data Andrea Wahbe...
Shopify Dispatch Issue #177 - Non-traditional holiday marketing, How Google finds webpages
How to send marketing emails for non-traditional holidays Many customers have asked how to make email marketing a channel to acquire new customers. That's what I do with these emails but it's not something I'm setup to teach about. But one tactic that can help you get started emailing more...
Shopify Dispatch Issue #176 - Pricing strategy, Marketing tactics
Pricing Strategy: 10 Ways to Find the Perfect Price for Your Products Pricing is a complex mix of art and science, there is no "perfect price" for any product (even if that's the title of this article). Instead you have trade-offs to weigh and consider, which Lindsey Peacock provides an...
Shopify Dispatch Issue #175 - AOV improvements, Effective welcome emails
5 Highly-Effective Ways to Increase the Average Order Value of Your Online Store Improving your Average Order Value is a good goal as long as you're not pursuing it blindly (see my article below). Corey Ferreira goes into five of the better tactics to improve your AOV. They sound simple...
Shopify Dispatch Issue #174 - New Shopify Forums, SEO lulls
Introducing Shopify Community: An Enhanced Forums Experience Shopify has refreshed their forums with a new set of software. I'm hoping it's a bit easier to search and find information. SEO: 6 Things to Do When You Have Nothing to Do Most of the time you're not actively working on your...
Shopify Dispatch Issue #173 - Learn email marketing, Combining SEO and paid social
Learn Email Marketing from Ecommerce Expert Drew Sanocki Drew Sanocki has a deep understanding of email marketing in ecommerce so his new email marketing course from Shopify should be a winner. Plus it's free so the only cost is your time. (I'm planning to go through it myself so don't...
Shopify Dispatch Issue #172 - 2019 predictions, Email subscribers
16 Ecommerce Trends That Will Drive Sales in 2019 With the new year comes new predictions about what will be driving ecommerce sales. Some of these have been holdovers from prior years... 7 ways to capture email subscribers (without making a sale first) ... and then there are the tried-and-true...
Shopify Dispatch Issue #171 - MineThatData
With the holiday season ending and the holidays themselves wrapping up, there hasn't been much written about ecommerce. So this week I want to highlight an author who I don't cover enough here: Kevin Hillstrom from MineThatData. Kevin has a very analytical mind and is constantly digging into issues that...
Shopify Dispatch Issue #170 - Mobile email marketing, Google Analytics tune-up
Mobile eCommerce email marketing: 5 tips for increasing conversions Sam Greespan has created a guide to email marketing for mobile phones which is full of tips for smaller devices. Mobile email usage is high so it makes sense to adapt your email style to work best there. Fine-tune Google Analytics...
Shopify Dispatch Issue #169 - Best content of 2018, From seasonal to repeat customers
In Case You Missed It: The Best Content From Shopify in 2018 Shopify has summarized their best content from the year on their blog. There's a good level of variety there, both in topics and in formats. How to turn your seasonal shoppers into repeat customers The best way to...