Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 27

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #196 - Unite 2019

Shopify Unite 2019 Shopify's partner and developer conference wrapped up last week with a series of platform announcements. Many of them are months away and just barely released for partners but they can give you an idea of the future direction of Shopify. Highlights from Shopify Unite 2019 and Unite...

Shopify Dispatch Issue #195 - Customer retention, Advanced Google Shopping

Why customer retention is so important for your eCommerce store Samantha Connors shares why customer retention is important along with four campaigns to improve it. Whatever you end up using, you should be focusing on retention about as much as you do on new customer acquisition (with a few exceptions)....

Shopify Dispatch Issue #194 - Out-of-stock and Reciprocity

Why you run out of stock-and strategies to avoid it Luckily I haven't had to run a business that depended on inventory but I've worked with a few and saw firsthand how complex and complicated it can be. Jake Rheude shares his strategies about how to prevent stockouts that combine...

Shopify Dispatch Issue #193 - Google core update, and not much else

Google algorithm update for June Google's rolled out a core algorithm update this week which should send SEOs into a flurry of activity over the next few weeks to figure out what's changed. Other than that, it's been a slow week news-wise. Seems people are getting into summer-mode already. Segment...

Shopify Dispatch Issue #192 - High conversions, Your own Amazon Prime Day

The Bare Essentials for High-converting Ecommerce Sites Pamela Hazelton writes about how to create a high-converting and trusted store. All of these are fundamental tactics and not fads that you'll have to change in 6 months. Amazon Prime Day As Kevin Hillstrom explains, you could create your own Amazon Prime...

Shopify Dispatch Issue #191 - Product recommendations from Shopify, New products

Product Recommendations APIs: Now available on all plan types with added support in Liquid and Storefront APIs. In this update from Shopify's Developer website they announced that their in-house product recommendations are now available to all Shopify plans. This means that it'll be possible to build product recommendations directly into...

Shopify Dispatch Issue #190 - Google's State of the Union, Plain-text email

13 SEO Takeaways from Google's 2019 State of the Union Address Jill Kocher Brown covered Google Search's recent State of the Union address. Updates to mobile search, image search, Googlebot updates, and structured data were all mentioned. Why you should send more plain-text emails from your eCommerce store Sam Greenspan...

Shopify Dispatch Issue #188 - Shopify Retail Kit, Optimizing images for SEO

Introducing the Shopify Retail Kit: Unify Your Online and Offline Business Shopify introduced a new POS system for ipads called the Shopify Retail Kit. The portable Tap & Chip Reader is pretty interesting. Optimizing Images for Google Search Results Jill Kocher Brown writes about how to optimize product images for...

Shopify Dispatch Issue #187 - Product page UX, About Us pages

Product Page UX: Data Should Be Synchronized Across Product Variations (28% Don't) The Baymard Institute has released another set of guidelines for product pages, this time about handling product variations. Some Shopify themes still handle variant data poorly and sometimes product data is so confusing that customers leave without buying....

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.