I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #198 - Profit, Abandoned cart segmenting
Profit As much as I love metrics, not much beats profit. If you're not using it to help make business decision, you're risking a lot. Why you should segment your emails by cart size Dani Fankhauser describes the strategy behind segmenting abandoned cart emails by cart size. I never considered...
Shopify Dispatch Issue #197 - Creating loyalty, Email mistakes
Can I Can Cause A Customer To Become Loyal? Kevin Hillstrom wrote about the biggest limiter to customer loyalty. 5 big email mistakes eCommerce brands should avoid Ayaz Nanji lists a few of categories of mistakes ecommerce stores make with email. They are useful when you're starting out or changing...
Shopify Dispatch Issue #196 - Unite 2019
Shopify Unite 2019 Shopify's partner and developer conference wrapped up last week with a series of platform announcements. Many of them are months away and just barely released for partners but they can give you an idea of the future direction of Shopify. Highlights from Shopify Unite 2019 and Unite...
Shopify Dispatch Issue #195 - Customer retention, Advanced Google Shopping
Why customer retention is so important for your eCommerce store Samantha Connors shares why customer retention is important along with four campaigns to improve it. Whatever you end up using, you should be focusing on retention about as much as you do on new customer acquisition (with a few exceptions)....
Shopify Dispatch Issue #194 - Out-of-stock and Reciprocity
Why you run out of stock-and strategies to avoid it Luckily I haven't had to run a business that depended on inventory but I've worked with a few and saw firsthand how complex and complicated it can be. Jake Rheude shares his strategies about how to prevent stockouts that combine...
Shopify Dispatch Issue #193 - Google core update, and not much else
Google algorithm update for June Google's rolled out a core algorithm update this week which should send SEOs into a flurry of activity over the next few weeks to figure out what's changed. Other than that, it's been a slow week news-wise. Seems people are getting into summer-mode already. Segment...
Shopify Dispatch Issue #192 - High conversions, Your own Amazon Prime Day
The Bare Essentials for High-converting Ecommerce Sites Pamela Hazelton writes about how to create a high-converting and trusted store. All of these are fundamental tactics and not fads that you'll have to change in 6 months. Amazon Prime Day As Kevin Hillstrom explains, you could create your own Amazon Prime...
Shopify Dispatch Issue #191 - Product recommendations from Shopify, New products
Product Recommendations APIs: Now available on all plan types with added support in Liquid and Storefront APIs. In this update from Shopify's Developer website they announced that their in-house product recommendations are now available to all Shopify plans. This means that it'll be possible to build product recommendations directly into...
Shopify Dispatch Issue #190 - Google's State of the Union, Plain-text email
13 SEO Takeaways from Google's 2019 State of the Union Address Jill Kocher Brown covered Google Search's recent State of the Union address. Updates to mobile search, image search, Googlebot updates, and structured data were all mentioned. Why you should send more plain-text emails from your eCommerce store Sam Greenspan...
Shopify Dispatch Issue #189 - eCommerceFuel 2019 report, Easy email segmentation
2019 State of the Merchant Report Andrew Youderian has released their eCommerceFuel State of the Merchant Report. It uses responses from the members of their private forums and digs deep into how their stores are performing. The data on Amazon is particularly interesting, enough that I'm going to take a...