Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 26

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #168 - Post-mortems, Renting and advertising

Black Friday 2018 Deals: How to Determine a Campaign's Success With a Post-Mortem Though targeted at retail stores, this post-mortem analysis can work equally well for ecommerce-only stores. Renting Advertising dollars are flowing like a torrent this season but are you overly dependent on advertising? Kevin Hillstorm looks at how...

Shopify Dispatch Issue #166 - SEO topic clustering

This is a light week because everyone was writing about Black Friday and Cyber Monday which is now over. SEO: Topic Clusters Improve Rankings, Traffic When you start producing enough valuable content, you can optimize its organization to boost the rankings of many similar pages. This is called topic clustering...

Shopify Dispatch Issue #165 - Abandoned cart discounts, SEO metadata

We analyzed 275,045 recovery campaigns to find out what kind of discounts really work Beka Rice analyzed cart abandonment campaigns to find which offers and discounts lead to more and faster recovered carts. The data on discountless campaigns is also interesting, especially for brands that don't discount. SEO: Why Is...

Shopify Dispatch Issue #164 - Package inserts, Traffic quality

5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue Package inserts can be an easy way to add a personal touch that your customers will remember. Richard Lazazzera shares a few different types of inserts you can use. How Driving Quality Traffic Will Boost Conversion At some...

Shopify Dispatch Issue #162 - BFCM support, SEO backlinks

Your Store and Sales Are Ready for BFCM. How About Your Customer Support? Instead of the regular Black Friday articles, Shopify covers what you need to consider from a customer support angle. How you handle things during that long weekend could set you up for repeat customers in December and...

Shopify Dispatch Issue #160 - Marketing campaigns, Holiday marketing survey results

What's New at Shopify: Oct. 12, 2018 Shopify has been gearing up for the holiday season. They've added additional features around creating and tracking marketing campaigns as well as more checkout and buy button options. Holiday Marketing Ecommerce Planning Shopify has released a summary of their holiday marketing survey they...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.