I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #221 - Shipping rate changes
How to Prepare for Shipping Rate Changes in 2020 With January less than two weeks away, you'll need to think about how to handle the upcoming shipping rate changes. It could be as simple as just using the calculated rates but if you're offering free shipping or flat rates, this...
Shopify Dispatch Issue #220 - Customer retention, Welcome email strategies
Now that the holiday shopping season is underway, Nick Winkler shares what's needed to turn those new customers into repeat customers. 7 welcome email strategies to hook your new subscribers One powerful, low-cost, and easily accessible ways to win repeat customers is with an email welcome campaign for new customers....
Shopify Dispatch Issue #219 - Shopify's Black Friday results, Beating Amazon
Shopify merchants break records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend Shopify just published their first set of Black Friday / Cyber Monday stats for 2019. Mobile has fully flipped now with 69% of sales being on mobile, so you should be focusing the majority of...
Shopify Dispatch Issue #218 - Conversion problems, Last minute tasks
Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store Two big ongoing problems with many Shopify stores are attracting traffic and convincing visitors to buy. Mary-Rose Sutton helps you solve the second problem with 13 things to check in your store. Black Friday/Cyber Monday: Last Minute...
Shopify Dispatch Issue #217 - Offer examples, Enticing products
19 Ways to Use Offers, Coupons, Discounts, and Deals to Generate More Sales Corey Ferreira shares a variety of coupon, discount, and deal tactics that you can use in your Shopify store, as well as examples of each one. Even if you don't use them now, saving these to a...
Shopify Dispatch Issue #216 - Maximize profits, Hreflang
How to Maximize Profits over Black Friday - Cyber Monday Drew shares three strategies for holiday marketing that won't cave-in your profit margins. Don't overlook the "owned audiences" one, I can't count how many Shopify stores skip that one not knowing how effective it can be. Hreflang Explained As more...
Shopify Dispatch Issue #215 - Shopify email, Discounting strategies
Introducing Shopify Email Though only released to "select merchants", it seems Shopify is getting into the email marketing game. Their feature page has a few more details about it and how to apply. Pricing Strategies: Discount Strategies and Tactics Nick Winkler shares details behind common discounting strategies and their impact...
Shopify Dispatch Issue #214 - The Transactional Brand, Holiday email marketing trends
The Transactional Brand Kevin Hillstrom has a two-parter on a big shift with branding from relationships to transactions. The second part will help you identify which one your store is behaving like. Now that he's mentioned it, I remember seeing this to as part of the metric reviews I perform...
Shopify Dispatch Issue #213 - Marketing perception, Holiday traffic
Perception Kevin Hillstrom reminds everyone that your pricing and promotions are sending messages to your customers. Make sure the messages you're sending are the right ones for your brand. Strategies to Prepare Your Online Store for Increased Holiday Traffic Though Andrea Wahbe's article on holiday performance is targeted at Shopify...
Shopify Dispatch Issue #212 - Live chat problems, Email open rates
These Three (Popular) Approaches to Implementing ‘Live Chat' are Often Highly Disruptive for Users In this research from Baymard Institute, Rebecca Hugo shares how live chat can annoy your customers and cost you sales. The complete guide to open rates in eCommerce email marketing While there are many problems with...