I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #218 - Conversion problems, Last minute tasks
Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store Two big ongoing problems with many Shopify stores are attracting traffic and convincing visitors to buy. Mary-Rose Sutton helps you solve the second problem with 13 things to check in your store. Black Friday/Cyber Monday: Last Minute...
Shopify Dispatch Issue #217 - Offer examples, Enticing products
19 Ways to Use Offers, Coupons, Discounts, and Deals to Generate More Sales Corey Ferreira shares a variety of coupon, discount, and deal tactics that you can use in your Shopify store, as well as examples of each one. Even if you don't use them now, saving these to a...
Shopify Dispatch Issue #216 - Maximize profits, Hreflang
How to Maximize Profits over Black Friday - Cyber Monday Drew shares three strategies for holiday marketing that won't cave-in your profit margins. Don't overlook the "owned audiences" one, I can't count how many Shopify stores skip that one not knowing how effective it can be. Hreflang Explained As more...
Shopify Dispatch Issue #215 - Shopify email, Discounting strategies
Introducing Shopify Email Though only released to "select merchants", it seems Shopify is getting into the email marketing game. Their feature page has a few more details about it and how to apply. Pricing Strategies: Discount Strategies and Tactics Nick Winkler shares details behind common discounting strategies and their impact...
Shopify Dispatch Issue #214 - The Transactional Brand, Holiday email marketing trends
The Transactional Brand Kevin Hillstrom has a two-parter on a big shift with branding from relationships to transactions. The second part will help you identify which one your store is behaving like. Now that he's mentioned it, I remember seeing this to as part of the metric reviews I perform...
Shopify Dispatch Issue #213 - Marketing perception, Holiday traffic
Perception Kevin Hillstrom reminds everyone that your pricing and promotions are sending messages to your customers. Make sure the messages you're sending are the right ones for your brand. Strategies to Prepare Your Online Store for Increased Holiday Traffic Though Andrea Wahbe's article on holiday performance is targeted at Shopify...
Shopify Dispatch Issue #212 - Live chat problems, Email open rates
These Three (Popular) Approaches to Implementing ‘Live Chat' are Often Highly Disruptive for Users In this research from Baymard Institute, Rebecca Hugo shares how live chat can annoy your customers and cost you sales. The complete guide to open rates in eCommerce email marketing While there are many problems with...
Shopify Dispatch Issue #211 - BFCM webinar series from Shopify
It's a noticeably lighter week this week for content. Everyone must be saving up their stuff for the holidays... BFCM Webinar Series: Marketing Strategies, Optimization Tips, Live Workshop ... though Shopify is launching a webinar series for Black Friday, Cyber Monday in November. It could have some useful tips, though...
Shopify Dispatch Issue #210 - Marketing attribution, List building
Marketing Attribution: Seeing the Customer Journey More Clearly Marc Weisinger describes a complex but important topic with online analytics, attribution. Online interactions are easier to track online than offline but they bring with them mountains of (often conflicting) data. Getting the attribution right will help you understand the difference between...
Shopify Dispatch Issue #209 - Portland Shopify meetup, Holiday fulfillment
Portland, Oregon Shopify Meetup Ilana Davis (my wife) just ran the inaugural Portland, Oregon Shopify meetup this last Monday to a full house. There were more Shopify stores in the area that I thought. Holiday Shipping and Fulfillment Strategies Andrea Wahbe writes about getting your inventory and fulfillment ready for...