Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 24

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #216 - Maximize profits, Hreflang

How to Maximize Profits over Black Friday - Cyber Monday Drew shares three strategies for holiday marketing that won't cave-in your profit margins. Don't overlook the "owned audiences" one, I can't count how many Shopify stores skip that one not knowing how effective it can be. Hreflang Explained As more...

Shopify Dispatch Issue #215 - Shopify email, Discounting strategies

Introducing Shopify Email Though only released to "select merchants", it seems Shopify is getting into the email marketing game. Their feature page has a few more details about it and how to apply. Pricing Strategies: Discount Strategies and Tactics Nick Winkler shares details behind common discounting strategies and their impact...

Shopify Dispatch Issue #213 - Marketing perception, Holiday traffic

Perception Kevin Hillstrom reminds everyone that your pricing and promotions are sending messages to your customers. Make sure the messages you're sending are the right ones for your brand. Strategies to Prepare Your Online Store for Increased Holiday Traffic Though Andrea Wahbe's article on holiday performance is targeted at Shopify...

Shopify Dispatch Issue #212 - Live chat problems, Email open rates

These Three (Popular) Approaches to Implementing ‘Live Chat' are Often Highly Disruptive for Users In this research from Baymard Institute, Rebecca Hugo shares how live chat can annoy your customers and cost you sales. The complete guide to open rates in eCommerce email marketing While there are many problems with...

Shopify Dispatch Issue #211 - BFCM webinar series from Shopify

It's a noticeably lighter week this week for content. Everyone must be saving up their stuff for the holidays... BFCM Webinar Series: Marketing Strategies, Optimization Tips, Live Workshop ... though Shopify is launching a webinar series for Black Friday, Cyber Monday in November. It could have some useful tips, though...

Shopify Dispatch Issue #210 - Marketing attribution, List building

Marketing Attribution: Seeing the Customer Journey More Clearly Marc Weisinger describes a complex but important topic with online analytics, attribution. Online interactions are easier to track online than offline but they bring with them mountains of (often conflicting) data. Getting the attribution right will help you understand the difference between...

Shopify Dispatch Issue #209 - Portland Shopify meetup, Holiday fulfillment

Portland, Oregon Shopify Meetup Ilana Davis (my wife) just ran the inaugural Portland, Oregon Shopify meetup this last Monday to a full house. There were more Shopify stores in the area that I thought. Holiday Shipping and Fulfillment Strategies Andrea Wahbe writes about getting your inventory and fulfillment ready for...

Shopify Dispatch Issue #208 - Shopify backups, Customer retention

Does Shopify backup store data? Now is the time to take care of all the little things in your Shopify store, before the busy season starts. One thing many stores neglect are backups. Ilana Davis writes about how to backup parts your Shopify store, at least the ones Shopify gives...

Shopify Dispatch Issue #207 - Heat Maps

Heat Maps: What they are and how to use them Kelly Vaughn writes about how to use heat maps in your store to better design your pages for conversion. Click Maps have been especially useful for me and my clients to find conversion improvements. Plus they are simple to understand...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.