I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #227 - Google Algorithm advice, Videos in email
Lessons from 20 Years of Google Algorithm Updates Bill Sebald's advice about Google algorithm updates is solid and something every Shopify store needs to keep in mind when there are fluctuations. How to create email marketing-friendly videos to boost your sales Amir Shahzeidi writes about how to best use video...
Shopify Dispatch Issue #226 - data-vocabulary sunset, 2019 holiday reports
Sunsetting support for data-vocabulary Google is finally ending support for data-vocabulary.org structured data. They've had Search Console start sending emails about it to Shopify stores and other websites on January 21st, 2020. This standard has been dead since 2011 but for some reason quite a few Shopify themes are still...
Shopify Dispatch Issue #225 - Email marketing trends
eCommerce email marketing trends in 2020 and beyond Dorit Sasson writes about three trends in ecommerce email marketing. Trend spotting is difficult to get right but the first of these (personalization) has been recurring every year for as long as I've paid attention to it. Data-driven marketing advice Don't just...
Shopify Dispatch Issue #224 - Better product list pages, Pre-purchase engagement
Product List UX: The Number of Products to Load by Default (52% Get it Wrong) Rebecca Hugo from Baymard published one of their studies around how many products your collection page should load. There's a lot of good insights in there that shows why you shouldn't settle for the default...
Shopify Dispatch Issue #223 - So long 2010s, Physical store closures
The first Shopify Dispatch of the new year So Long 2010s Kevin Hillstrom sums up the past decade into three key factors. The communication one has and will continue to be hurt stores using broadcasting strategies (including new forms of it). Physical Store Closures Hit a New High in 2019...
Shopify Dispatch Issue #222 - Boxing Day, Ecommerce blunders game
Merry Christmas and Happy Hanukkah everyone. Boxing Day: The Post-Holiday Holiday Even though Christmas is shopping officially over for your customers (except for that one uncle), there's still Boxing Day which is a great time to sell directly to customers who didn't get all they wanted this year. And don't...
Shopify Dispatch Issue #221 - Shipping rate changes
How to Prepare for Shipping Rate Changes in 2020 With January less than two weeks away, you'll need to think about how to handle the upcoming shipping rate changes. It could be as simple as just using the calculated rates but if you're offering free shipping or flat rates, this...
Shopify Dispatch Issue #220 - Customer retention, Welcome email strategies
Now that the holiday shopping season is underway, Nick Winkler shares what's needed to turn those new customers into repeat customers. 7 welcome email strategies to hook your new subscribers One powerful, low-cost, and easily accessible ways to win repeat customers is with an email welcome campaign for new customers....
Shopify Dispatch Issue #219 - Shopify's Black Friday results, Beating Amazon
Shopify merchants break records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend Shopify just published their first set of Black Friday / Cyber Monday stats for 2019. Mobile has fully flipped now with 69% of sales being on mobile, so you should be focusing the majority of...
Shopify Dispatch Issue #218 - Conversion problems, Last minute tasks
Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store Two big ongoing problems with many Shopify stores are attracting traffic and convincing visitors to buy. Mary-Rose Sutton helps you solve the second problem with 13 things to check in your store. Black Friday/Cyber Monday: Last Minute...