I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #251 - Customer-focused sales
How a small Shopify store got my business Ilana Davis write about how small efforts being customer focused can help make sales even in an ultra-competitive market. Spot odd purchasing behavior Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and...
Shopify Dispatch Issue #250 - Cross-selling and upselling
Cross-selling and upselling: Tips for increasing your average order value Cross and upselling are two great methods to increase your Average Order Value. Alex Birch wrote up a few ways you can use them in different parts of your store and in your marketing. Spot odd purchasing behavior Using the...
Shopify Dispatch Issue #249 - Shopify store mistakes, recommendations, and Shopify SEO
Shopify's App Store Is Good and Bad, Says 'Unofficial' Expert While the headline over covers one point, Kurt Elster shares a lot more advice for Shopify stores in the interview by Practical Ecommerce (and there's a transcript which has some solid advice for stores too). Simple yet powerful SEO tips...
Shopify Dispatch Issue #248 - Google PageSpeed on many Shopify themes
Assessing Google's 'Core Web Vitals' on Shopify Themes Hamlet Batista ran Google's PageSpeed analysis on 73 different Shopify themes and collected the output. PageSpeed isn't the final word on performance but this can give you an idea of how different themes perform out of the box. Spot odd purchasing behavior...
Shopify Dispatch Issue #247 - Shopify stores in the Walmart marketplace
Shopify becomes Walmart's first-ever commerce platform partner Shopify has launched a partnership with Walmart that can get your products listed in the Walmart marketplace. Spot odd purchasing behavior Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before...
Shopify Dispatch Issue #246 - Customer pricing behavior, Search Console keywords
Training The Customer Kevin Hillstrom writes about how long it can take to get pricing preferences from a customer's behavior. In my own experience, even getting a second purchase can be an uphill battle for some. SEO: Search Console Is an Untapped Source of Keyword Data When it comes to...
Shopify Dispatch Issue #245 - Ecommerce customer expectations
7 tips for a stellar eCommerce customer experience Sharon Hurley Hall shares updated research on ecommerce shoppers and their expectations when buying online. Free shipping is still the boss but various aspects of customer service are still important. Spot odd purchasing behavior Using the Cohort and Latency reports in Repeat...
Shopify Dispatch Issue #244 - Shopify Reunite, Facebook Shops
Fast-Tracking the Future of Commerce: A Recap of Shopify Reunite Shopify's Unite conference this year was replaced with Reunite where they announced several upcoming features and changes to the platform. There's a summary of the event with highlights as well as the full recording. It'll be interesting to see what...
Shopify Dispatch Issue #243 - Fulfillment services, Landing page optimizations
Everything You Ever Wanted to Know About Fulfillment Services Danielle Gibson writes up when you should consider using fulfillment services with your store and how to decide how pick one. Landing Page Optimization: 10 Tips for Increasing Conversions Improvements to your important landing pages like your product pages can have...
Shopify Dispatch Issue #242 - New Shopify card reader in Canada, Black Friday now?
Shopify's Tap & Chip Card Reader Is Now Available in Canada—Accept Safe and Convenient Contactless Payments Shopify's new card reader is now available in Canada. This should combine well with their recent POS app update. Black Friday now? Four ways eCommerce stores are getting cash in the door Erin Greenawald...