Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 22

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #181 - Content marketing thru checkout

How Blue Bottle Coffee uses content marketing to educate customers Sam Hollis breaks down Blue Bottle Coffee's content marketing and how easily it flows from content to store and finally to checkout. This level of integration can be difficult to achieve, but it ensures that a lot of your prospective...

Shopify Dispatch Issue #180 - Protecting SEO, Welcome program

Replatforming SEO Strategies to Protect Rankings, Boost Traffic, and Drive Sales Andrea Wahbe writes about SEO considerations when you switch platforms, but the advice is just as valid if you're making a major change to your Shopify store like a new theme. I've seen too many stores wipe out or...

Shopify Dispatch Issue #179 - Value of a subscriber

How to calculate the value of an email subscriber Samantha Connors at Jilt wrote how to calculate the value of an email subscriber along with several different methods and metrics to track. You'll probably just want to pick one method and stick with it, too many methods and metrics can...

Shopify Dispatch Issue #178 - How often to email, Ecommerce reports

How often should you send marketing emails? Send more email. Sam Greenspan wrote a very well-researched article on how frequently to send emails. There's very little downside to sending more emails if you have something to say. 15 Ecommerce Reports to Lift Your Sales, Without Drowning in Data Andrea Wahbe...

Shopify Dispatch Issue #176 - Pricing strategy, Marketing tactics

Pricing Strategy: 10 Ways to Find the Perfect Price for Your Products Pricing is a complex mix of art and science, there is no "perfect price" for any product (even if that's the title of this article). Instead you have trade-offs to weigh and consider, which Lindsey Peacock provides an...

Shopify Dispatch Issue #175 - AOV improvements, Effective welcome emails

5 Highly-Effective Ways to Increase the Average Order Value of Your Online Store Improving your Average Order Value is a good goal as long as you're not pursuing it blindly (see my article below). Corey Ferreira goes into five of the better tactics to improve your AOV. They sound simple...

Shopify Dispatch Issue #174 - New Shopify Forums, SEO lulls

Introducing Shopify Community: An Enhanced Forums Experience Shopify has refreshed their forums with a new set of software. I'm hoping it's a bit easier to search and find information. SEO: 6 Things to Do When You Have Nothing to Do Most of the time you're not actively working on your...

Shopify Dispatch Issue #172 - 2019 predictions, Email subscribers

16 Ecommerce Trends That Will Drive Sales in 2019 With the new year comes new predictions about what will be driving ecommerce sales. Some of these have been holdovers from prior years... 7 ways to capture email subscribers (without making a sale first) ... and then there are the tried-and-true...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.