Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 22

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #237 - Easier US sales tax, Store trust checklist

Simple, clear, and accurate US sales tax setup Shopify's updated their US sales tax to make it easier. Given the complexity of sales tax, this update could simplify things for a lot of stores. The 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store? Adam Rogers wrote up the...

Shopify Dispatch Issue #236 - Local delivery, PPC mistakes

It's April 1st but I have been forbidden from telling dad jokes today. I do have a good one about cheese that everyone is dying to hear... Quickstart Guide: How to Start Selling Online With Local Delivery Shopify has created a guide to start selling online with local delivery. While...

Shopify Dispatch Issue #235 - Short-term revenue tactics, Gift cards for all

Short-Term Revenue Strategies for Brick-and-Mortar Retailers Navigating COVID-19 Roxanne Voidonicolas wrote up a dozen ways to secure short-term revenue and cash. Some will have long lasting impacts, positive and negative but those options might make sense if you're about to fall off a cashflow cliff. Gift Card Support Is Now...

Shopify Dispatch Issue #233 - Dormant Christmas buyers, Amazon SEO lessons

It's March, and Those Christmas Buyers are Dormant Kevin Hillstrom highlights an important post-holiday problem, right around now those new Christmas buyers are showing signs of defection. You've probably already lost the majority of them. But you could change that by timing your acquisition and welcome campaigns differently for the...

Shopify Dispatch Issue #231 - Ecommerce search, Goodbye nofollow

Deconstructing E-Commerce Search: The 8 Most Common Query Types Jamie Appleseed at Baymard has published a massive article about ecommerce search that lists many different ways customers search and how majors stores succeed or fail at them. Google Downgrades Nofollow Directive. Now What? You used to be able to use...

Shopify Dispatch Issue #230 - When to scale SEO, Fast stores

SEO: When to Scale (or Not) Bill Sebald writes about when to scale your SEO activities and when not to. I see Shopify stores getting this backwards all the time, scaling up the things that need a manual touch (titles, descriptions, content) and doing things that by hand that should...

Shopify Dispatch Issue #228 - Casper's profit/loss, High-traffic content ideas

Casper's profit/loss per mattress Kevin Hillstrom uses Casper's profit and loss to explain why acquiring customers from organic channels is vital for any store. Analyze Competitors for High-traffic Content Ideas Sometimes it's easiest to research your competitors content for ideas. Armando Roggio shows how to dig into competitor's SEO data...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.