I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #247 - Shopify stores in the Walmart marketplace
Shopify becomes Walmart's first-ever commerce platform partner Shopify has launched a partnership with Walmart that can get your products listed in the Walmart marketplace. Spot odd purchasing behavior Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before...
Shopify Dispatch Issue #246 - Customer pricing behavior, Search Console keywords
Training The Customer Kevin Hillstrom writes about how long it can take to get pricing preferences from a customer's behavior. In my own experience, even getting a second purchase can be an uphill battle for some. SEO: Search Console Is an Untapped Source of Keyword Data When it comes to...
Shopify Dispatch Issue #245 - Ecommerce customer expectations
7 tips for a stellar eCommerce customer experience Sharon Hurley Hall shares updated research on ecommerce shoppers and their expectations when buying online. Free shipping is still the boss but various aspects of customer service are still important. Spot odd purchasing behavior Using the Cohort and Latency reports in Repeat...
Shopify Dispatch Issue #244 - Shopify Reunite, Facebook Shops
Fast-Tracking the Future of Commerce: A Recap of Shopify Reunite Shopify's Unite conference this year was replaced with Reunite where they announced several upcoming features and changes to the platform. There's a summary of the event with highlights as well as the full recording. It'll be interesting to see what...
Shopify Dispatch Issue #243 - Fulfillment services, Landing page optimizations
Everything You Ever Wanted to Know About Fulfillment Services Danielle Gibson writes up when you should consider using fulfillment services with your store and how to decide how pick one. Landing Page Optimization: 10 Tips for Increasing Conversions Improvements to your important landing pages like your product pages can have...
Shopify Dispatch Issue #242 - New Shopify card reader in Canada, Black Friday now?
Shopify's Tap & Chip Card Reader Is Now Available in Canada—Accept Safe and Convenient Contactless Payments Shopify's new card reader is now available in Canada. This should combine well with their recent POS app update. Black Friday now? Four ways eCommerce stores are getting cash in the door Erin Greenawald...
Shopify Dispatch Issue #241 - POS update, Profit margins
All-New Shopify POS: Rebuilt for Today's Retail Experience—and Free Until October 31, 2020 Shopify's updated their POS app with curbside and local pickup options along with other new features. On the apps side it sounds like they've made apps a bit easier to use so there might be some upcoming...
Shopify Dispatch Issue #240 - Shop app, Google Shopping free listings
Introducing Shop: The Most Convenient Way for Shoppers to Buy From Their Favorite Independent Brands Shopify has released Shop, a mobile app for customers to find and buy from Shopify and other ecommerce stores. This could be a new channel to help you attract new customers. Now You Can List...
Shopify Dispatch Issue #239 - Marketing in a recession, Product description length
Marketing in the Pandemic Creates Opportunities Afterward A lot of business owners I've talked with have said they are trying to market through the recession. Armando Roggio pulled out some studies on results from marketing in recessions, going back to the 1970s. The advice to keep marketing is solid. Marketing...
Shopify Dispatch Issue #238 - Shopify Email available, Post-pandemic customer retention
Shopify Email Is Now Available and Completely Free Until October 1, 2020 Shopify's new email marketing system was released early and is now free for all merchants until October. From what I've heard it's missing a lot of features as it is still under active development, so it won't replace...