I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #261 - Subscription objections, New theme editor
How to make a subscription work for almost any business John Bruce writes about common objections with subscriptions and how to solve them. Redesign of Shopify theme editor built in React It's a bit of technical jargon but basically Shopify rebuilt how their theme editor works using a different technology....
Shopify Dispatch Issue #260 - Pandemic buying habits, Shipping surcharges
5 Pandemic Buying Habits That Are Here to Stay - According to Shopify Research Shopify surveyed 1,500 buyers in June and wrote about the changes they saw with buyer behavior. The data lags a bit but most of these trends have continued. Holiday Shipping Surcharges Are Coming With the high...
Shopify Dispatch Issue #259 - Pricing psychology, SEO collection pages
Pricing psychology: 9 strategies that motivate customers to buy Matt Maggiacomo writes about different pricing psychology options you can use with your products. Not all will work in every market but they are worth testing. SEO: 7 Ways to Optimize Category Pages I see many vanilla collection pages in Shopify...
Shopify Dispatch Issue #258 - International Shopify domains
Expand globally with International Domains Shopify has released support for international domains for most Shopify stores. This lets you add additional domains with their own language and regional settings. Make sure to really test and inspect every part of your store if you enable this. Based on what I saw...
Shopify Dispatch Issue #257 - Email marketing mastery, 2020 holiday emails
Jilt Learn - The guide to email marketing mastery The team as Jilt has created a collection of email marketing resources from beginner to advanced. Email marketing is going to continue to be a solid strategy especially since retail has taken such a hit this year. 2020 Holiday Email Marketing...
Shopify Dispatch Issue #256 - Product tabs, Q4 advice
Product description tabs could kill conversions Ilana Davis writes about how tabs can be hurting your store's performance. Odd Times Kevin Hillstrom gives advice about what you can do now to make sure you're not stuck when Q4 rolls around. Most of it centers around having plans to handle all...
Shopify Dispatch Issue #255 - Performance optimizations, Traffic
Performance vs. Functionality: Making the Right Site Speed Tradeoffs Nick Winkler goes through many performance optimizations available to Shopify stores which can be helpful if your speed score is lower than you'd like. Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where...
Shopify Dispatch Issue #254 - Shopify store speed report, Welcome programs
How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report Shopify now includes your store's speed score in their reports. It, like the Google Pagespeed score it's based on, comes with a lot of caveats but can give you a rough idea of problem areas....
Shopify Dispatch Issue #253 - Marketplaces, Homepage purpose
Selling on Marketplaces to Expand your Brand Katie Lewis writes about some of the major marketplaces to sell your products on and how to expand your Shopify store to them. A Homepage's Purpose Ilana Davis writes about how merchants rush the sale and end up losing out, with homepages being...
Shopify Dispatch Issue #252 - 3D models in Shopify
10 Things to Know About the World of 3D Models With Shopify starting to support 3D models in newer themes, you might want to consider creating ones for your better products. Sahil Gupta give a quick overview and tips on how to use 3D models with your Shopify store. Learn...