Merchants Can Now Offer Subscriptions and Post-Purchase Upsells Directly in Shopify Checkout
The big news this week is that Shopify Apps can now offer subscriptions and upsells in Shopify's checkout. This fills a major feature gap in Shopify.
Though if this is something you've wanting for the holidays, I'd urge you to get started now to get it integrated and tested as soon as possible. There's likely to be a lot of edge cases or gotchas you'll need to find before the orders start rolling in.
Deprecating Sass for Shopify Themes
Shopify is also getting ready to remove the Sass technology for Shopify themes. While it's technical, many of Shopify themes still use Sass so this could require a lot of work for your developers, especially with older Shopify themes who can't easily upgrade.
Their article says "Sass will continue to work on Shopify themes" and "For the moment, themes containing .scss files will continue to function and storefronts will not be affected if a theme uses Sass." so there doesn't seem to be a deadline for this yet. You will need to be aware of it though and have a migration plan ready.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Keeping the holidays stable
Average LTV is now calculated in Repeat Customer Insights
Figuring out which marketing channels actually produce customers
Putting a backlog of valuable content to work
Last week I also started publishing many articles that my email list has seen but never made it to the website.
Importing data into Google Analytics for a better analysis
When a competitor is running circles around you
Solving the "which task to work on" problem
That dread that comes from not knowing your important numbers
Short can work too
Emailing about shipping deadlines are a quick and easy win during the holidays
Tiny tip: check in on your abandoned cart emails
Discontinuing a product line can cause customers to defect
Purchase Latency: measuring the time between repeat orders
The failure of using too large of a group
How to identify, track, and retain repeat customers in Shopify
Lying about fake purchases and traffic
Waiting for the perfect time while burning away your money
How to reengage defected loyal customers in Shopify
Surviving the relatives
Where the Automatic Segments get their customer thresholds in Repeat Customer Insights
Planning your holiday promotions for your Shopify store