Shopify Dispatch Issue #266 - Customer trust, Cohort performance

8 Ways You Can Improve Your Consumers' Online Trust of Your Products

With consumer trust getting put through the ringer this year, Jessica Lockhart writes a few ways you can improve the trust levels with your products.

Compound Interest

Kevin Hillstrom explains why you should be measuring how new cohorts of customers are performing. Without doing that, you might be misattributing your store revenue and be in for a sharp surprise in the future.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Making your Shopify store more efficient is worth the effort

Today's tiny tip: test your forms before your customers do

Performing a properly planned plan pretty precisely

Weed out the products that fail to produce

Eric Davis

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